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We partner with the most compelling clients across all areas of food and beverage. The chef-personality from Nashville, the emerging restaurant group in Los Angeles, the best new bar in New Orleans, a celebrated spirit brand from Portland, the award-winning cookbook author from San Francisco and the innovative new CPG from New York. More importantly, we only partner with brands we believe in and that inspire us. This innate distinction allows us to craft comprehensive campaigns that help set your business apart. Our results show where you value it most: your bottom line.With an eye for design and a palate for what’s trending, we offer expert social media strategy for clients across the hospitality industry. Whether creating content for a hotel brand in Los Angeles or developing an engagement strategy for a new restaurant in Nashville, we help craft your message to talk with your fans and followers, not at them. Harnessing the power of data-driven analytics and a little bit of charm, we create custom social media campaigns that define your brand, amplify your message and drive sales.SEM? UTM? CPA? Our digital marketing team helps translate the most effective and strategic methods to change the conversation surrounding your brand. Using online channels such as your website, social media, search engines, emails and mobile apps, our team weaves engaging content relevant to your audience into every aspect of your marketing. We can advise you on directing funds strategically towards targeted digital advertising campaigns that are flexible, visible, and most importantly, effective.No longer a buzzword, influencer marketing has proven to be one of the most effective forms of digital advertising. Matching the right influencers to your brand is our bread and butter. Our full-service influencer marketing team has built an extensive network of macro and micro influencers and understands the importance of strategic yet genuine relationships. We work with influencers across all major marketing channels and verticals to produce innovative influencer campaigns with authentic, engaging and trackable content, each tailored to achieve your goals and grow your audience.Every brand is unique. Your visual presence should be as thoughtful and original as you. Our creative team can craft your narrative from scratch or help shape your ideas into a cohesive and unified aesthetic. From logo and graphic design to brand and website development, we offer a compelling and comprehensive design experience that helps set your business apart.

• Brand Identity & Logo Design

• Website Design & Development

• Commercial Photography

• Location & Product Photography

• Digital & Marketing Graphic Design

• Print & Editorial Graphic Design

• Wayfinding & Signage Design

• Menu, Collateral & Packaging Design

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• Macro & Micro Influencer Marketing

• Influencer Marketing Events & Takeovers

• Custom Influencer Marketing Campaigns

• Paid & Organic Partnerships

• Negotiating Contracts & Image Usage Rights

• Strategic Product Seeding, Shipping & Tracking

• Adherence to FTC Regulations

• Just as skilled in packing our bags as we are our bellies, our team understands and appreciates the need for pre-opening buzz, promotion of new packages and specialized guest experiences. Whether introducing a 5-room micro hotel or helping revitalize a global brand, we help achieve your goals by drawing inspiration from the guest experience that is uniquely yours. We work with you to orchestrate a clever relaunch, develop sustained media awareness, drive RevPAR and ultimately put heads in beds.

• Revenue-Share Programs

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• Display & Paid Search Advertising

• Social Media Advertising

• Email & E-Commerce Marketing

• Mobile & Content Marketing

• Website Optimization

• Custom Lead Generation

• Digital Branded Partnerships

• Online Contests & Sweepstakes

• Business Driving Public Relations

• Social Media Marketing

• Competitor Analysis & Reporting

• Social Media Management

• Branded Partnerships & Giveaways

• Custom Food, Beverage & Lifestyle Photography

• Instagram Shops & E-Commerce Support

• Guest Review Response Management

• Franchise Social Media Guidelines & Infrastructure

• Inspired Activations & Campaigns

• New Restaurant Openings

• Strategic Partnerships & Events

• Awards & Event Submissions

• Product Launches & Media Tours

• ROI & KPI’s

• Brand Audit & Key Message Development

THE CHEAPEST AND FASTEST WAY With your brand strategy framework set, you may be asking yourself, “Now what? How do we begin to put all of this collective thinking into practice?” To kick-start your team’s efforts, we’ll begin by gathering our team to consult on your top marketing priorities and deliver a few practical executions you can react to immediately.EHY’s social team is underpinned by a branch of experienced writers and content strategists who employ a slew of editorial techniques from episodic content to social personas to content pillars that lead to the development of fully integrated campaigns. This way we curate relevant storytelling that meets our audience where they are in their daily lives. Ultimately resulting in a community of dedicated and engaged supporters.Being at the forefront of influencer management, we know how to identify right-fit influencers with the propensity to move the needle for our clients. Working directly with all tiers of food and lifestyle influencers, we establish credible partnerships that broaden exposure, deliver word-of-mouth influence and grow audience base.Every brand’s social needs are different, but there comes a point when you need a bigger impact than what an organic post can deliver alone. That’s why EHY applies both art and science when developing, testing and optimizing unique audience profiles for ad targeting. Taking this approach ensures we’re not just inflating your numbers, but growing your base purposefully so we continue to deliver high-engagement results.When we manage a community, we do so from playbook creation to implementation. From surprise and delights for super fans to crisis communication talking points, we’ve seen it all and have the best-in-class, customer-centric experience to keep sentiments in the positive corner.We tell stories with data (versus simply just reporting on the numbers) and know how to identify clear implications and recommendations. By offering our clients in-depth monthly and quarterly reports and setting annual KPI goals and stretch goals, we make certain our efforts are making an impact.The truth is, taste is only one of the five senses that defines our food preferences. It’s this fundamental truth that drives us to develop full-sensory experiences for our clients, from chef events and unique partnerships to cultural culinary moments.We believe meaningful moments happen at the intersection of information and entertainment. From foodservice product demonstrations like Camp Walnuts to big media magnets like the Idaho Potato Truck to quaint dinners co-hosted by the Peruvian Ambassador to the United Nations (that reached millions), we ensure our events don’t just happen — they deliver lasting impact.From booth building and panel discussions to product demonstrations, sales collateral and sampling, we understand food shows and conferences have a myriad of competing priorities. And while we are always there walking the halls of the food shows with our clients (from Fancy to Natural Products to PMA,) we’re also there in every capacity necessary in the months, weeks and days leading up to the moment.In celebration of JS2’s 20th anniversary, we honor the foundation built by co-founders Jeff Smith and Jill Sandin. With Jill’s departure in early 2021, Jeff and the executive team lead us into a third decade of excellence, always guided by our core values and professional mantra: W.I.T. (Whatever It Takes!)Boa SteakhouseBoskovich FarmsCocoa ParlorCafé GratitudeCoffee and PlantsEncantoFair Earth Farms

Digital Marketing

• Paid Ad Campaigns

• Instagram Advertising

• Facebook Advertising

• Email Marketing Outreach

• Consistent Messaging

• Paid Third-Party Partnerships

• Paid Influencer Relations

Social Media

• Channel Launch + Establishment

• Social Media Strategy

• Active Community Engagement

• Qualitative and Quantitative Messaging

• Social Media Analytics Reporting

• Organic Influencer Relations

• Content Development

• Organic Third-Party Partnerships

• Creative Counsel

• Crisis Communications

• Brand Strategy and Development

• Industry Partnerships

• Celebrity Relations

• Launch Campaigns

• Executive Visibility

We’re proud to offer a range of expertise including brand awareness, public relations, media relations, social media strategy, community management, and digital advertising and analytics. In ever-changing digital environments, we stay ahead of the game. 

We Got
Your Back

Our #1 goal is to deliver results. We’re fueled by your feedback and are committed to cohesive, client-first partnerships with active communication. We’ll always push beyond the status quo and share a custom blueprint from ideation to publication.

Whatever
It Takes

PR, Social Media, and Digital Marketing partners for the Food & Beverage and Hospitality industries.

For 20 years, JS2 has provided expert public relations and marketing services to 350+ food, beverage, and hospitality clients and consistently ranks among the best food and beverage PR firms in Los Angeles. We’re unstoppable. We got your back. And we’re excited to learn more about your brand.

Food Advertising Creative Closes Out 2022, Looks Toward Super Sunday

In this quarter’s food advertising creative roundup, CPG Liquid Death Water stages a “Taze” Test, Ocean Spray Cranberries get “jiggly” with it, and QSR Dave’s Hot Chicken markets FOMO while Dole pushes YOLO. Meanwhile, Chipotle uses AR to encourage people to stick with their resolutions, and snack brands begin to…

Let’s BeReal: Not Every Emerging Social Media Platform is Right For Your Food Brand

TikTok and BeReal may be the hottest social media platforms on the market right now, but that doesn’t necessarily mean they’re the right fit for your brand. In general, figuring out which social media platforms are a right fit can be confusing, or downright catastrophic if you don’t look before…

 Development & Application

When it comes to knowing how to get your product on menus across America, our kitchen is stocked and ready for innovation. With a touch of our culinary and nutrition know-how, a helping hand of the latest food trends and a dash of professional chefs at the ready, we know how to take a recipe from ideation-to-menu in no time.

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Trust is the cornerstone of building a social community of advocates, which is why EHY takes an audience-centric approach to our social programs. That means we start with a simple assumption: people aren’t dying to see your ads while they thumb through Instagram. That’s why every program is informed by a deep dive into your brand’s target—audience their interests, behaviors, motivations and expectations. We then weave narratives from these insights into our digital best-practices to ensure we’re developing sticky content that exceeds the KPIs we’ve mutually identified.

EHY’s social framework sets a solid foundation for on-going engagement by defining your brand’s social persona, social strategy (inclusive of personalized content pillars and content series) and on-trend seasonal considerations. We couple this strategy with customized creative, influencer partnerships, social care and a proven social spending approach that reinvigorates and attracts a highly engaged audience of right-fit customers.

Studio Seven consulting Los Angeles Explained LA Explained EHY is a fully functioning PR and advertising firm. And trust us, we completely understand the magnitude of the endeavor. We’re passionate advocates of strong branding, and we know that you envision the kind of brand impression that captures your customer’s attention, engages their senses and evokes an emotion that drives action. Yeah, we get it, and it just happens to be one of our favorite creative challenges, which is why we’re always willing to dive in head first to
overdeliver.

Leveraging our food category experience, we’ll dive into your existing data (and we’ll commission new research of our own if needed) to fully familiarize ourselves with your brand and where it currently fits into today’s omni-channel marketplace. Throughout this process we’ll plot key indicators across your brand’s entire path-to-purchase to provide a comprehensive map of where you’re strong and where you have an opportunity to grow.We start our competitive reviews with the same approach that most agencies do, collecting insights from your top competitors, blah, blah, blah. Looking at their product offerings, distribution channels, in-store and online presence, marketing messaging, spend, blah, blah blah. And just like everyone else we deliver a 360° view of the marketplace. The difference with us? The insights we collect actually have value. And once we have those insights, we can provide you with a clear POV on what we believe to be your unique selling and value proposition, and the ways in which you can pivot to stand out

Food marketing is constantly evolving – our job is to make sure your brand is ahead of it. Whether that’s helping you snag more shelf space, build volume, increase dollar share or accelerate velocity at retail, we’ll create a well-defined brand strategy as a strong foundation for long-term growth.

The truth is, great brands deliver upon their promise, attract loyalty beyond reason and evolve as their customers and the marketplace shift. This level of scrutiny takes an ardent confidence in where you are and where you’re headed. It also just so happens to be precisely what we deliver when defining your brand strategy. From an intensive brand audit to competitive positioning and even branding, our goal is to collaborate to establish a brand road map that unlocks unmet market opportunities.

Food marketing isn’t always as easy as selling those proverbial hotcakes everyone talks about. It takes a ton of category experience. And for the last 30 years we’ve been helping brands to drive the purchase, preparation, and consumption of food in some of the industry’s toughest categories – including CPG, branded produce, and food commodity boards.

SERVICES

We’re a true full-service food marketing agency, i.e. we offer a smorgasbord of proficiencies.

At EvansHardy+Young, we know that effective food marketing takes a lot more than a few clever food puns. It requires dedicating a ton of thyme gaining an intimate knowledge of your brand and getting jalapeño business. That means going beyond delivering a sales message and inspiring conversations that revolve around your brand. By sharing unique stories and experiences that are worthy of others sharing, we help create the genuine and organic credibility that can only come from trusted human interaction. We have never let traditional scopes limit the thinking we bring to our clients, but since we have limited space, here are just a few of the services we offer.

We’re impact-driven

Shoes of Prey is a global leader in on-demand customised fashion, and a true leader in the Australian startup space.

Well known for their innovative business model, Shoes of Prey was ready to be known as innovators in the fashion industry and forge relationships with fashion, lifestyle and consumer media to reach their audience. That’s when we came on board, and it’s been an incredible journey since.

One way we have showcased customisation and the endless possibilities of design, style, colour and fabric combinations was through a PR activation that supported a marketing campaign called “Colour”. We identified the personalised style, tastes and colour preferences of key fashion media and influencers, and created a personalised shoe design to inspire the recipients with their colour profile.

Each person received a personalised, monogrammed pair of shoes, alongside complementing nail polish and beauty product. Each gift was beautifully packaged in premium boxes and delivered by hand with personalised cards, explaining the chosen colour and design style for the recipients.

The Colour campaign succeeded in building relationships with fashion media and influencers, educating them about Shoes of Prey and showing them the power of customisation and expressing your style through colour. The influencers responded positively and were impressed with the level of personalisation, which resulted in long-term media leads and future partner opportunities for Shoes of Prey.

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Real humans, no bullsh!t, and a strong aversion to ego and buzzwords. We take our work seriously, but not ourselves. We are driven by having an impact on our clients and the world around us.

TO GET GUARANTEED PR PLACEMENTYou will be able to put “As seen on Forbes, GQ, CNN, etc” on your website and social media profiles. This is a huge boost in social proof which can lead to more sales.
IN MAJOR PUBLICATIONS

We're agile

Purpose-built from the ground up to suit the needs of future-focused brands. Agile, adaptable, and powered by best-in-class technology to make partnering with you simple and speedy.

We muck in

We work as an extension of your team, not an arm’s-length service provider. We’re not afraid to get our hands dirty. Your growth is our growth.

SEOWe’re not your typical PR agency. We’re a team of expert storytellers that help brands launch, grow, and manage their reputations. Across the US, Australia and New Zealand, we are one global team with three doors and a shared philosophy — to do work that shapes the future. We are nimble, gutsy, and invested in our client’s success.

When someone ‘Googles’ your name what do they see? You can control your search results by leveraging pr placements. This is crucial in any marketing or branding strategy.We unearth, craft, and share the stories of the most ambitious brands shaping the future, in the US, AU, NZ, SG and beyond.

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We tell stories to audiences wherever they are. Through public relations, social media, content and more, we create and execute strategies that help brands change the future. Don’t see what you’re looking for? Get in touch.

We needed a creative way to get Kiwis talking about — and tasting — Halo Top during the colder months to help boost brand awareness in a market crowded with emerging local competitors.

We partnered with the quirky and wonderful QT Queenstown hotel to launch New Zealand’s first ice-cream themed hotel room. the Halo Top Ski Lodge. The room came complete with a bespoke Halo Top Room service menu (ice cream nachos, anyone?), a fully stocked Halo Top fridge, branded ski apparel, ice cream themed bat

 hotel. 

PREV NEXT

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Halo Top

We partnered with QT Queenstown Hotel to launch New Zealand’s first ice-cream themed hotel. 

PREV NEXT

How do you grow brand awareness for a US ice-cream disrupter in New Zealand… in the middle of winter?

We needed a creative way to get Kiwis talking about — and tasting — Halo Top during the colder months to help boost brand awareness in a market crowded with emerging local competitors.

We partnered with the quirky and wonderful QT Queenstown hotel to launch New Zealand’s first ice-cream themed hotel room. the Halo Top Ski Lodge. The room came complete with a bespoke Halo Top Room service menu (ice cream nachos, anyone?), a fully stocked Halo Top fridge, branded ski apparel, ice cream themed bathroom amenities, and a whole lot of fun.

The rooms sold out within six hours of going live, and QT’s site traffic sky rocketed. Halo Top received blanket press coverage across New Zealand (like this) and was picked up around the world in consumer, startup and travel press (like this), earning hundreds of millions of impressions. A host of lucky social influencers and consumers also slurped and Insta-shared their way through their stay.

hroom amenities, and a whole lot of fun.