*O'Dwyer's Annual PR Firm Rankings - Deadline: Fri., Mar. 12 - Instructions >>

Food & Beverage Public Relations - Our Annual Review

Our March edition provides an in-depth look at changing trends in public relations for the food and beverage industry.

O'Dwyer's magazine, now in its 34th year, is the #1 publication for PR and marketing communications pros.

Mar. '20 Food & Beverage PR Magazine (PDF)

Main Index of Issues

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Profiles of Food & Beverage PR Firms:

5W Public Relations

299 Park Ave., 10th flr.
New York, NY 10171
212/999-5585
Fax: 646/328-1711

www.5wpr.com

Ronn D. Torossian, Founder & CEO

It’s hard to open a magazine, scroll through social media or turn on the television without seeing information about a new food or beverage trend. Often, the 5W food & beverage PR team is the source of those stories.

With new brands, lines, products, and restaurants introduced each day, we understand competition for space (in shopping carts, on shelves and in the media) is fierce.

From facilitating the launch of new products to developing long-term creative strategies that ensure maximum traditional and social media coverage, sell product, increase distribution and win market share, our experience and results in the food and beverage arena are unparalleled.

We understand the food and beverage space and are experts at crafting compelling Public Relations narratives for health and wellness beverages, alcohol and spirits, functional beverages and much more.

Client experience include Sparkling ICE, ZICO Coconut Water, Anheuser-Busch, Evian Natural Spring Water, Santa Margherita Wines, Whole Foods Market, GAEA, Viki’s Granola, M&Ms, Welch’s Fruit Snacks and many others. We get food and beverage PR.

Artisan Production House

110 East 25th Street
Neuehouse, 2nd Floor
New York, NY 10010
347/351-4804
vimeo.com/artisanproductionhouse

Erin Lahey Schwitter, Producer/Partner,
Kara Leibowitz, Producer/Partner,

Artisan Production House is a full-service production house specializing in food & lifestyle publicity. We create brand content that resonates with your audience, keeps them engaged and brings value to their lives. Our innate understanding of story relevance and personal relationships with TV producers and media influencers throughout the country gets your story heard. We’ll help you deliver your messages seamlessly and with style utilizing our high-end production capabilities (including film-style shooters and graphic designers). Artisan’s in-studio & on location satellite junkets include quality bookings that are actually seen, spot-on custom craft services and a fresh, modern design aesthetic ... because taste matters. Additional services include stunning branded content food videos, original book promotional videos and select matchmaking between celebrity talent and brands.

Our clients include Food Network, Penguin Random House, The Wonderful Company, Le Creuset of America and commodity boards ranging from the National Onion Association to Grapes from California.

Blaze PR

1427 Third Street Promenade
Suite 201
Santa Monica, CA 90401
310/395-5050

www.blazepr.com

Matt Kovacs, President

BLAZE is the go-to PR agency for lifestyle brands hungry for a real piece of the marketshare. Fresh and seasoned, our boutique agency is comprised of veteran practitioners who stay one step ahead of trends and will not rest on the laurels of past successes. Our media strategies are meaty, creative and on-point because they are backed by a thoughtful process that considers the particular world of each brand.

Recent Awards: PR Week, Best Places to Work; LA Business Journal, Best Places to Work; One Planet Awards, Gold—PR Campaign of the Year; One Planet Awards, Bronze—Product Launch of the Year.

Clients include: Barebells protein bars, Bilinski’s Chicken Sausage, California Olive Oil Council, Chronic Tacos, Dalmatia Fig Spread, Day One CBD water, Designer Protein, Grass Roots Farmers’ Cooperative, High Peaks plant-based sausage, KOE Kombucha, Mary’s Gone Crackers, Meat District, Melora Manuka, Perfect Hydration and Weihenstephan Brewery.

BML Public Relations

25B Vreeland Road, Suite 215
Florham Park, NJ 07932
973/337-6395
www.BMLPR.com

Brian M. Lowe, President & CEO
John Gramuglia, Vice President
Andrew Testa, Vice President
Tricia Ryan, Vice President
Meredith DeSanti, Vice President

BMLPR developed the idea for the Pizza-Kini, a bikini made entirely of pizza, to generate some buzz for its client Villa Italian Kitchen on National Bikini Day!

BML Public Relations is a national, award-winning PR and social media agency, specializing in food, CPG, entertainment, retail and franchise concepts, to name a few. We do everything every other firm does, only we do it greater than the rest.

Rooted in earned media, we communicate your point of difference in a sea of the same to insert your brand into the conversation. We have made a name for ourselves in the past decade representing some of the planet’s most recognized brands in the fast, casual, QSR and fine dining space. From creating the infamous Pumpkin Spice Pizza, massive World’s Largest Hot Chocolate and Gender Reveal Lasagna, to newsjacking current events and managing daily blocking and tackling for clients, BMLPR does it all —with the guarantee that we do it better.

We’re experienced newsjackers, media mavens, issue managers, true partners and team players. If this is something your brand needs, give BMLPR a buzz.

Bullfrog + Baum

56 West 22nd Street, 3rd Floor
New York, NY 10010
www.bullfrogandbaum.com
212/255-6717
@bullfrogandbaum

Jennifer Baum, President + Founder

Bullfrog + Baum first launched Black Tap Craft Burgers & Beer in New York's SoHo neighborhood in 2015. Five years later, Black Tap has grown into a global brand with locations around the world and known for their award-winning burgers and famous CrazyShake™ milkshakes. Bullfrog + Baum oversees Black Tap’s public relations strategy, leading media relations in the U.S. and advising on global strategies, marketing and strategic partnerships, as well as digital strategy, including influencer relations and paid social media campaigns.

With 20 years of success under its belt, Bullfrog + Baum continues to disrupt the communications world. We are storytellers, intuitive marketers, brand gurus, trend forecasters, event visionaries and social media mavens, who thrive where food + beverage meets travel + lifestyle. We are travel junkies, wellness mavens, former editors and restaurant employees, globetrotters who are curious about the world around them.

B+B is a one-stop for clients seeking game-changing awareness and tangible ROI. Once a leading boutique PR firm specializing in restaurants, we have since grown to be much more. Our clients still include F+B icons and innovators such as Bobby Flay, Black Tap Craft Burgers & Beer, Katz’s Delicatessen, Bluestone Lane and 50 Eggs but now spans farther and wider to include Ketel One Family Made Vodka, Mandarin Oriental Hotel Group, Canyon Ranch, Changi Airport, Singapore Tourism Bureau and more.

But it is our fully integrated approach that sets us apart from the pack. Travel and F + B teams collaborate offering a unique advantage: effortless support, for every aspect of business, under one roof. By combining our expertise across disciplines, we create the stories and experiences media and influencers love to cover and those that make consumers act.

We’re not just a marketing, hospitality PR or lifestyle firm. We’re a style of life, bent on sharing the most inspiring hospitality experiences with everyone, everywhere.

The industry has taken notice. Recent awards include the PR News’ Platinum Award, Media Relations for the launch of Ketel One Botanical and Ragan’s PR Daily Media Relations Award, Special Event or Stunt, for harnessing the phenomena of “Crazy Rich Asians” to generate wanderlust for Singapore on behalf of the Singapore Tourism Board.

So, give us a call. Let’s make something exciting happen.

Carolyn Izzo Integrated Communications (CIIC)

NY + Miami
845/358-3920
www.ciicnews.com

Carolyn Izzo-Feldman, President & Chief Strategist
Amy Sedeno, Executive Director & Partner
Paola Cuevas, Senior Director

CIIC’s Exec. Director and Partner Amy Sedeno, along with Account Exec. Melanie Neff and Associate Account Exec. Marissa Labadie, celebrate client Barton & Guestier’s Love Letters from France launch event.

PR & Social Media for the food & beverage, travel & tourism, hospitality, real estate and lifestyle industries.

CIIC is an award-winning, full-service international public relations, social media and communications firm specializing in creating dynamic campaigns for the food & beverage space. Our staffers bring many years of experience from several of the country’s top PR firms and for 24 years, CIIC has been dedicated to servicing food and beverage brands with top-tier public relations campaigns and award-winning results.

CIIC got its start by putting Krispy Kreme Doughnuts on the map when they first launched in the Northeast. Since then, CIIC has represented a number of leading F&B brands, including The Original Soupman, Opal Apples, Barton & Guestier Wines, Bibigo Foods, Morton’s The Steakhouse, Kona Red Beverages, Coney Island Brewing Company, New Leaf Beverages, California Pizza Kitchen, Bohlsen Restaurant Group, Beekman 1802, and more.

We are adept at launches, openings and franchisor relations, and are known for our networking expertise and extensive contacts in the trade, media and influencer categories, which we leverage to increase the level of reach, media coverage and access for our clientele. From working with key influencers and A-list media, to arranging appearances on network televisions shows, managing product sampling and planning top-level events in your key markets, our goal is to strategically and creatively deliver the best results at the best value.

CIIC is a woman-owned and operated business (WBENC Certified) and a proud member of latamPR, furthering our reach in Mexico and Latin America.

For more information or to inquire about new business opportunities, please contact 845/358-3920 x 11 or visit us online at www.ciicnews.com.

Coyne Public Relations

5 Wood Hollow Road
Parsippany, NJ 07054
973/588-2000
www.coynepr.com

1400 Broadway, 36th and 37th Floors
New York, NY 10018
212/938-0166

Thomas F. Coyne, CEO
John Gogarty, President
Lisa Wolleon, Executive Vice President
Tim Schramm, Executive Vice President

Coyne PR helps to solidify the PEEPS® Brand as a pop culture icon and extends its presence beyond the Easter season each year at PEEPSFEST®, a family-friendly New Year’s Eve celebration.

Working in the food and nutrition space has been a cornerstone of Coyne PR since the agency’s inception over twenty-five years ago. From representing well-established category leaders to growing challenger brands, Coyne combines sound strategic counsel, cutting edge creative elements and flawless execution to achieve a client’s communications and business goals.

Coyne has represented many of the most prominent and successful food brands in the world, including Del Monte Foods, Newman’s Own, Chiquita, In the Raw, Perdue, General Mills, PepsiCo, Kraft, The Hershey Company, Eggland’s Best, Entenmann’s, Just Born Quality Confections, Campbell’s, McCormick, and Perrigo Nutritionals, among others.

We’ve introduced scores of products, launched numerous breakthrough campaigns and initiatives, and helped brands navigate significant industry challenges and crisis situations. We immerse ourselves in our client’s business, becoming an extension of the communication and brand teams.

We create compelling storytelling, and match these skills with our broad and deep media relationships to drive new levels of attention for brands. Through proprietary tools, we identify, engage and activate the influencers who reach a brand’s audience authentically. We understand how to tap into and amplify the voice of the brand evangelists. Our registered dietician network, consisting of 100+ influential and connected RD’s and nutritionists, can be utilized to build, launch, and sustain campaign initiatives.

EVINS

830 Third Avenue
New York, NY 10022
212/688-8200
www.evins.com

Mathew Evins, Chairman
Louise Evins, CEO
Drew Tybus, SVP, Food, Wine & Spirits

At EVINS we know that the secret to building brand relevancy, consumer engagement and organic advocacy among consumers is through exceptional storytelling, and nowhere do stories come alive with more passion and lasting emotion than at the table. For over 30 years, EVINS’ Food, Wine and Spirits (FWS) Practice has been telling the stories of the brands, experiences and people that shape the way consumers engage and enjoy. We are gratified and honored to have a number of client relationships for more than a quarter of a century, helping brands including Colgin Cellars, Cakebread Cellars, Chef John Currence, Crown Maple, Maker’s Mark, Nat Sherman Cigars, Tequila Avion, SmartWater, Trinchero Napa Valley and countless others convey their stories to the audiences that matter most to them. We are the driving force behind a number of the most iconic brands, personalities and trends in the food and beverage industry. We pioneered the practice of “seeded self-discovery” marketing, and we take great pride in being the leading practitioners of seamless “no fingerprints” public relations and influencer engagement. The EVINS FWS Practice skillfully combines the intense personal interests and proven professional expertise to create programs and attention-getting media coverage that bring hidden stories to the forefront. Transparent in our practices, relentless in our commitment to results, and passionate about solving the challenges facing our clients, EVINS has become a trusted and indispensable partner to our clients. Learn more about what we can do for you by visiting us at www.evins.com.

Fineman PR

530 Bush Street, Ste. 403
San Francisco, CA 94108
415/392-1000
Fax: 415/392-1099

www.finemanpr.com

San Francisco-based Fineman PR is consistently recognized for its award-winning food and beverage programs. From coining the term “Brand PR” in the 90s, to driving the natural foods boom, to servicing prestigious wine clients—Fineman PR has a tenured reputation that prioritizes substance over spin. The agency specializes in Brand PR, crisis communications and digital marketing for a full range of food and CPG categories, including conventional and organic foods, nutritional supplements, confections and wine and spirits.

Fineman PR excels in building category leadership for its clients. We demonstrate why a client’s brand promise merits audience trial and trust. Fineman PR’s high-profile crisis communications work is nationally renowned and includes food safety issues and product recalls, labor negotiations, activist demonstrations, brand defamation, high profile lawsuits and workplace accidents. We safeguard and reinforce client reputations.

Current food and beverage programs include full-service marketing communications and issues management for Foster Farms poultry; regional event marketing and brand awareness for Dunkin’ Donuts and is agency-of-record for Amy’s Kitchen corporate and brand initiatives.

Fineman PR’s work for food and wine clients include proactive media relations; leadership positioning for brands and company executives; influencer relations; social/digital content strategy and development; media training; cause marketing and community relations; and internal, trade and retailer communications. Fineman PR’s lifestyle, wine and spirits divisions add specialty services tailored to each client’s needs.

Finn Partners

301 East 57th St., 4th Flr.
New York, NY 10022
212/715-1600
www.finnpartners.com

Alicia Young, Founding Managing Partner (NY)
Missy Farren, Managing Partner (NY)
Wendy Lane, Managing Partner (Portland)
Malisa Meresman, Partner (NY)

On behalf of French wine brand H&B Provence, FINN engaged fashionable rosé enthusiasts to celebrate National Rosé Day 2019.

FINN Partners employs a holistic approach to developing integrated marketing strategies that build buzz, drive trial and help clients exceed their marketing and sales goals. We deliver results by assembling teams of seasoned experts— a talented mix of media relations strategists, content developers, digital specialists, designers and more—that thrive on helping clients break through.

With almost 800 professionals across the U.S., Europe and Asia, FINN brings diverse backgrounds and viewpoints to the table. Our food, beverage, wellness and lifestyle experts have their fingers on the pulse of the evolving media landscape. We’re plugged into the latest consumer trends and are at the forefront of industry developments driving innovation across retail. We offer clients a big picture perspective, drawing on these insights to develop campaigns that elevate and differentiate your brand and inspire action among your target audiences—online and offline.

FINN’s award-winning campaigns have produced measurable results for national and international brands ranging from wine, beer and spirits; beverages; natural, organic and specialty foods; foodservice concepts and retailers including Applegate, Auntie Anne’s, Carvel, Cinnabon, Frederick Wildman & Sons, fresh & co, International Olive Council, Jamba Juice, Jelly Belly Sparkling Water, Marine Stewardship Council, Northwest Cherries, Omaha Steaks, Peet’s Coffee, Pernod Ricard, Save-A-Lot, Snake River Farms, The Wine Region of Rioja, Treasury Wine Estates, Tree Top, Trinchero Family Estates and Whole Foods Market.

Fish Consulting

117 NE 2nd St.
Fort Lauderdale, FL 33301
954/893-9150

www.fish-consulting.com

Lorne Fisher, CEO / Managing Partner
Jenna Kantrowitz, SVP / COO
Lauren Simo, VP

Founded in 2004, Fish is a national PR agency that has helped some of the fastest-growing restaurant brands achieve their business goals. We’re proud to serve some of the industry’s leading companies, including Dunkin’, Denny’s, FOCUS Brands, Tropical Smoothie Cafe, and Chicken Salad Chick, among many others.

Our restaurant experience runs deep. From brand building, national consumer and B2B PR, and influencer marketing to franchisee recruitment, local grand openings, and crisis management, we’ve done a lot in the restaurant space. In fact, nearly half of our clients are restaurant brands.

Our strategic media relations campaigns consistently land our partners coverage in the most widely read and watched consumer and business outlets nationwide. We love developing creative ways to get media talking about the brands we work with—and getting customers talking about them, too.

Fish is based in Fort Lauderdale, Florida, with operations in Dallas, Washington, D.C., and London.

FoodMinds

330 South Wells, 4th Floor
Chicago, IL 60606
312/258-9500
Fax: 312/754-0117
foodminds.com

Erin DeSimone, MS, RD, LDN, FAND

Office: 312/248-8857
Mobile: 312/925-9791

Michelle Kijek

Office: 312/248-8861
Mobile: 312/952-0220

At FoodMinds, we put passion into practice by harnessing science, public affairs, food values and communications to meet our clients’ business and public health objectives—a capability we created and define as food and nutrition affairs. FoodMinds is the only agency with more than 20 registered dietitians on staff and a Global ExpertBench™ of nutrition science, policy and communications professionals around the world. Capabilities include: food and nutrition affairs; sustainable and nutritious food systems engagement; personal wellness strategy; food values insights; strategic planning; thought leadership; nutrition, health and wellness science; partnerships and coalitions; health professional and influencer communications; influencer mapping; strategic insights; consumer engagement and media relations; and issues and crisis navigation. We are not just another PR agency. We help our clients tell a better story.

FoodMinds works with more than 30 leading commodity boards, food companies, brands and associations in the U.S. and around the world, including several Fortune 500 companies. Contact us to learn more.

FoodMinds is a division of Padilla. Between FoodMinds and Padilla Food + Beverage, we are happily consumed by food, all the time. Together, we’re re-imagining why, what and how the world eats and drinks – to help build a stronger, flourishing future for all. We are building, growing and protecting brands and reputations by creating purposeful connections with the people who matter most to our clients. Together, our services span the ecosystem of food, beverage and nutrition—from research and insights to branding, creative and digital to marketing communications and our unique culinary center.

French|West|Vaughan

112 East Hargett St.
Raleigh, NC 27601
919/832-6300
www.fwv-us.com

Rick French, Chairman & CEO
David Gwyn, President / Principal
Natalie Best, Chief Operating Officer / Principal

French/West/Vaughan (FWV), the Southeast’s leading public relations, public affairs, advertising and digital media agency, is home to one of the country’s largest Food & Beverage practice areas. FWV is ranked among the nation’s 15 largest PR firms overall (2019 O’Dwyer’s Ranking of Top U.S. PR Firms) and has been in the top 20 for more than a decade.

FWV specializes in creating maximum brand exposure through integrated campaigns that include earned media, promotional partnerships, celebrity endorsements, sponsor relations, event management, social media, influencer marketing, experiential activations and trade shows. The firm has vast experience with product launches in B2C and B2B channels, as well as in strategic counsel on issues related to environmental topics, supply chain, manufacturing and product recalls.

This broad range of expertise, including the evolving communications and content technologies utilized by consumers and the industry, has enabled FWV to support some of the most sought-after F&B brands in the world, including Melitta Coffee, Moe’s Southwest Grill, BurgerFi, Certified Angus Beef, RealEats, The Coca-Cola Company (NESTEA, Gold Peak, Minute Maid, DASANI, Simply Orange), ConAgra (Slim Jim, Pemmican Beef Jerky), Nabisco Foods, the N.C. Pork Council and North Carolina Sweet Potato Commission. Our past and present client roster in the beer, wine and spirits category includes Proximo (Pendleton Whisky), Brown-Forman (Jack Daniel’s), Diageo North America (Bulleit Bourbon), Deutsch Family Wine & Spirits (Josh Cellars, Yellow Tail), BRAND Napa Valley, Grain and Barrel Spirits, Mother Earth Brewing and the N.C. Beer and Wine Wholesalers Association.

The agency has also produced award-winning campaigns for celebrity chefs Christine Hazel, Jeff Mauro, Lorena Garcia and Aliya LeeKong, Brinker International (Maggiano’s Little Italy restaurants), Elevation Burger, House-Autry, Atlantic Natural Foods, Lidl, Whole Foods Market and Smithfield Chicken ‘N Bar-B-Q, among many others.

FWV was winner of the Bulldog Reporter Best PR Agency of 2019 and is the only N.C.-based public relations firm to capture National Agency of the Year honors, something it has now done 20 times over the past two decades. Founded in April 1997 by agency Chairman & CEO Rick French, FWV employs more than 120 public relations, public affairs, social media, advertising and digital marketing experts between its Raleigh, N.C. headquarters and other offices around the country.

Hemsworth Communications

www.hemsworthcommunications.com

Atlanta / Charleston / Fort Lauderdale
Instagram: @HemsworthPR
Facebook: Hemsworth Communications

Samantha Jacobs, Founder and President
Michael Jacobs, COO

Passion, insight and connections are our go-to ingredients to create the perfect PR recipe. With a team of self-proclaimed “foodies” at the helm, driving creative programs that truly move the needle for our clients, Hemsworth is one of the fastest-growing, top-ranked award-winning PR agencies in the United States.

Whether we’re launching a new menu with an intimate, interactive media tasting at an upscale neighborhood wine bar or putting the finishing touches on themed food drops to build media buzz around a quirky national food holiday, we work tirelessly to get our clients’ news into the right hands in a distinctive way. Our team of seasoned food and wine-focused PR professionals has built a network of unprecedented media relationships, which we leverage on our clients’ behalf each and every day. You’ll find our clients spread across the pages of renowned publications like Food & Wine, being talked about by the world’s top foodie influencers, being profiled in leading restaurant industry trade outlets, and on high-profile network TV competitions like Chopped or Guy’s Grocery Games.

Led by Director Lacey Outten, Hemsworth’s Food, Wine & Spirits division represents fresh, up-and-coming businesses and leading, renowned global brands. Clients include AmaWaterways (known for its luxury cruises along the breathtaking rivers of Europe, Asia and Africa; including 60+ specialty wine sailings each year); JWB Prime Steak & Seafood; Kenefick Ranch Winery; The Local Culinary; Steelpan; I Heart Mac & Cheese; Press & Grind; the Walgreens Gridiron Grill-Off Food, Wine and Music Festival; Water’s Edge Wineries; Zombie Donuts and more. Tailored programming includes brand communications strategy, media relations, promotions, guerrilla marketing, social media, thought leadership, event planning and franchise-focused campaign development.

Hunter

41 Madison Ave, 5th Floor,
New York, NY 10010
212/679-6600
www.hunterpr.com

Grace Leong, CEO
Jonathan Lyon, Partner
Donetta Allen, Partner
Gigi Russo, Partner
Erin Hanson, Partner

Contact:
Samara Farber Mormar, Executive Vice President, Business Development

To raise awareness of LACTAID® as the 100% real milk solution that allows people with sensitivities or lactose intolerance to enjoy dairy without discomfort, HUNTER helped LACTAID® appeal to moms who were making milk a staple in their households again, by partnering with Sesame Street and celebrity spokesperson and mom Sutton Foster. Foster and Cookie Monster were featured in digital video content produced by Hunter and supported with paid media garnering more than three million views in 2019. In this fully integrated campaign, LACTAID® also joined Sesame Street as the official milk sponsor on its 10-city Sesame Street 50th Anniversary Road Trip, sampling thousands of glasses of LACTAID® to moms across the US and furthering the events’ reach via influencer partnerships in each city.

HUNTER is an award-winning, integrated consumer marketing firm and the second largest food and beverage agency in the United States. Our creative approach and client-led orientation has led to some of the most enduring client relationships in the business including TABASCO® Brand Pepper Sauce, Hunter’s first partner over 30 years ago, and still a client today. Others include some of America’s most iconic and beloved companies and brands including Post Consumer Foods, Diageo North America, Smithfield, Pompeian, Chicken of the Sea and King’s Hawaiian.

With offices in New York and London and a strategic footprint in markets across North America, Hunter’s 120-person agency is perhaps best known for creative, equity building campaigns that drive conversation and insert brands firmly into the lifestyles of their target consumers. From the traditional days of “tasting is believing” to the modern world of #instagood #foodporn, food and beverage is in our DNA. For today’s consumer, food and drink are one of the primary pathways in their pursuit of health and happiness. Eating, drinking, cooking and dining are critical parts of family connection, entertainment and self-care rituals. Through a powerful blend of our staff’s passion for food culture, relationships with food influencers and prowess for strategic consumer marketing, we help brands to become part of these rituals by inserting them into the right moments in time through the right mediums and right mouthpieces.

In addition to our core competencies, we offer specialized services for these clients including recipe development and photography; relationships with bartenders, mixologists, chefs and celebrity food influencers in both social and traditional media; and partnerships with government and non-profit organizations driving the conversations about food and beverages today.

Hunter served as the founding member of the Food + Beverage division of the Public Relation Society of America, and conducts an annual Food News Study, now in its 17th year, to help keep our clients abreast of what is making news in the industry and which media consumers trust most.

ICR

685 Third Ave., 2nd flr.
New York, NY 10017
646/277-1200
www.icrinc.com

Established in 1998, ICR partners with companies to execute strategic communications and advisory programs that achieve business goals, build awareness and credibility, and enhance long-term enterprise value. The firm’s highly-differentiated service model, which pairs capital markets veterans with senior communications professionals, brings deep sector knowledge and relationships to more than 650 clients in approximately 20 industries. ICR’s healthcare practice operates under the Westwicke brand (www.westwicke.com). Today, ICR is one of the largest and most experienced independent communications and advisory firms in North America, maintaining offices in New York, Norwalk, Boston, Baltimore, San Francisco, San Diego and Beijing. ICR also advises on capital markets transactions through ICR Capital, LLC. Learn more at www.icrinc.com. Follow us on Twitter at @ICRPR.

Clients: B&G Foods, Beyond Meat, Boot Barn, Boston Market, CV Sciences, Chunghwa Telecom Co. Ltd., Darden Restaurants, GNC Holdings, Inc., Fogo de Chao, Freshpet, Harman, Herbalife Ltd., Hostess, Just Salad, Inc., Legg Mason & Co. LLC, Limoneira, Luckin’ Coffee, lululemon athletica, Michaels, Michael Kors, New Relic, Nomad Foods, Olo, Paramount Group Inc., Planet Fitness Inc., Praire Vodka, Shake Shack, Starwood Property Trust, Texas Roadhouse, The National Restaurant Association, The One Group, Tilray, Torchy’s, Williams-Sonoma, Inc. and Workiva.

Lambert

1420 Broadway St., 1st Floor
Detroit, MI 48226
313/309-9500
www.lambert.com

450 Seventh Ave., 20th Floor, Ste. 2002
New York, NY 10123
212/971-9718

1545 W. Thomas Rd.
Phoenix, AZ 85015
602/418-8089

Jeff Lambert, Founder & CEO
Don Hunt, President/Partner
Matt Jackson, Managing Director/Partner
Kristin Celauro, Managing Partner
Michelle Olson, APR, Managing Director
Lance Knapp, Chief Financial Officer

Lambert is the challenger agency for challenger brands™—think David vs. Goliath. For over 20 years, we have approached our work from the perspective of our clients, putting their metrics at the forefront of everything we do. This philosophy has helped Lambert differentiate its services and company culture, allowing us to be an organization where leaders want to grow, and clients want to stay. With nearly 85 team members across offices in Grand Rapids, Detroit, Lansing, Phoenix and New York, Lambert is listed as a top 10 PR firm in the Midwest, a top 20 food & beverage and top 50 PR firm nationally. Perhaps it’s our heritage that began in our founder’s basement or our integrated approach which allows us to “bolt on” as an extension of our client’s teams to effectively manage the content machine that keeps brands relevant. We strive for success and understand today’s global marketplace is less a push for product distinction and more a matter of establishing extraordinary relevance with highly targeted consumers.

Marx Layne & Company

31420 Northwestern Hwy., #100
Farmington Hills, MI 48334
248/855-6777 ext.105

www.marxlayne.com

Leslie Pardo, Senior VP and Food & Beverage Lead

Nik and Lijana Wallenda walked a high wire 80 feet above the City of Detroit to promote McDonald’s coffee. The event and media campaign orchestrated by Marx Layne & Company generating national media coverage and tremendous social media buzz.

Marx Layne has been providing cost-effective and results-oriented marketing, public relations and digital media on a local, regional and national basis to the food and beverage sector since 1987.

Services offered include media relations, social media, grand openings, product launches, special events, crisis and reputation management, internal communications, community engagement programs, sampling events, blogger relations, direct mail, e-blasts, graphic design, web development and design, SEO, content creation, brochure and newsletter production, and expanding concepts into new markets.

Industry experience includes fine dining, fast casual, QSRs, supermarket chains, and food and beverage manufacturers and suppliers. We have successfully introduced concepts new to Michigan, Illinois, Indiana, Ohio, Florida and other markets.

Our creativity is boundless. For example, Marx Layne conceptualized and managed all aspects of a product launch for a global restaurant brand that featured Nik Wallenda walking a high wire 80 feet above the City of Detroit, generating national media coverage and tremendous social media buzz. Wallenda later went on to break Guinness World Records crossing Niagara Falls and the Grand Canyon.

Padilla

1101 West River Parkway
Suite 400 (Headquarters)
Minneapolis, MN 55415
612/455-1700
PadillaCo.com

Kristen Ingraham, Senior Vice President

Padilla’s Food + Beverage Practice is one of the strongest and most experienced in the country. Representing both brands and marketing cooperatives, the agency covers all audiences: consumer, foodservice, retail and manufacturing.

Consumed by food, Padilla’s team includes food experts; wine and spirits aficionados; writers and publicists; registered dietitians; recipe developers; and research, branding and digital specialists. Unique in-house resources include a culinary studio near national media in New York City and an extensive food and beverage library.

Together with FoodMinds, a division of Padilla, the agency is reimagining why, what and how the world eats and drinks—to help build a stronger, flourishing future for all. Clients in the food and beverage sectors include Bordeaux wines, Dole Food Company, the Federation of Quebec Maple Syrup Producers, Avocados From Mexico, Prosciutto di Parma and the U.S. Highbush Blueberry Council.

Padilla is an independently operated, globally resourced public relations and communication company with offices across the United States. The agency builds, grows and protects brands and reputations worldwide by creating purposeful connections with the people who matter most through public relations, advertising, digital and social marketing, investor relations and brand strategy. Padilla includes the brand consultancy of Joe Smith, the food and nutrition experts at FoodMinds and the research authorities at SMS Research Advisors. Padilla is an AVENIR GLOBAL company and is a founding member of the Worldcom Public Relations Group, a partnership of 132 independently owned partner offices in 115 cities on six continents. Connect with purpose at PadillaCo.com.

Peppercomm

470 Park Ave. South, 5th flr. North
New York, NY 10016
212/931-6100

www.peppercomm.com

Steve Cody, CEO & Founder
Ann Barlow, Senior Partner & President, West Coast
Jacqueline Kolek, Senior Partner & General Manager, New York
Tara Lilien, Partner and Chief Talent Officer
Maggie O’Neill, Senior Partner & Chief Client Officer

Peppercomm is an award-winning strategic, integrated communications and marketing agency headquartered in New York City with offices in San Francisco and London. The firm combines 25 award-winning years of expertise serving blue chip and breakout clients with forward-thinking service offerings and the freshness of a start-up. This unique mix of experience and energy attracts and empowers teams with a creative edge, drive and a passion for promoting, protecting and connecting clients in a fast-changing marketplace.

The agency has worked with food and beverage brands from retail to restaurants including TGI Fridays, The Capital Grille, D’Artagnan, Ready Pac, Bolthouse Farms, Edible Arrangements, The Cakerie, the American Beverage Association, Zagat and Diageo, among others.

Core capabilities include media relations, creative design, website design, digital marketing, crisis communications, user experience, branding and positioning, and employee engagement. And corporate purpose continues to be a focus with many brands taking a stand on societal issues to drive marketing programs. As a result, Peppercomm launched the STANDSMART Purpose Stress Test in 2019, which evaluates brands’ business practices to ensure credibility and authenticity to stand behind their corporate purpose.

To learn more, visit www.peppercomm.com or find us @Peppercomm.

Pollock Communications

205 East 42nd Street, 20th Floor
New York, NY 10017
212/941-1414
Fax: 212/334-2131

www.pollockpr.com

Louise Pollock, President

The PCI team drove awareness and trial of Moon Cheese as a great-tasting, nutritious and convenient snack at Natural Products Expo East.

Pollock Communications is an independent PR and marketing communications agency that offers cutting-edge expertise in traditional and social media, events and trade shows, foodservice and retail support, target influencer engagement, crisis management, third-party alliance building, and science activation for food, beverage, health, wellness, and lifestyle clients. Its latest innovation, On the Tray, is a new division dedicated to school foodservice led by in-house dietitians who have successfully executed award-winning campaigns reaching this important audience. With an established background engaging influencers who affect change, Pollock provides impactful and successful communications campaigns for its clients.

Pollock pioneered communications for the functional food movement, creating some of the major food trends of the past decade, including making tea the healthy drink of millennials and making chocolate a healthy indulgence. Most recently, Pollock drove national media coverage, awareness and sales for Moon Cheese as the perfect healthy snack. On behalf of its Tea Council of the USA client, the agency engaged millennials through a creative, award-winning social media campaign that inspired tea lovers to share their #IndividualiTEA. The traditional and digital media campaign drove an increase in social followers and increased awareness for National Hot Tea Month and tea benefits among a key target. For its Cranberry Marketing Committee client, Pollock harnessed the power of social media and Friendsgiving, the trendy millennial holiday, to break through the digital noise and reinvent the cranberry with this new target audience.

For more than 25 years, we have been powering change for Fortune 100 food and beverage companies and global commodity foods, working to direct, shape and amplify their health and wellness stories. By strategically targeting and influencing food policymakers, traditional and social media, retail professionals and the healthcare community, Pollock delivers B2B and B2C results that change perceptions and protect and enhance a brand’s position in the market.

In addition to PR practitioners and marketers, our staff includes media-savvy registered dietitians who can address health & nutrition issues that are top-of-mind for today’s print, broadcast and online journalists. Pollock Communications has built a broad network of influential spokespeople, including media registered dietitians, celebrity chefs, social media celebrities, medical doctors and scientists, who are available and ready to deliver key messages for a variety of our clients in broadcast, print and social media.

We believe in pushing boundaries, breaking barriers and asking, “what if?” We diligently do our homework to develop an executable, strategic plan that delivers measurable results … every time.

American Pulse Association, British Columbia Cranberry Marketing Committee, Cranberry Institute, Cranberry Marketing Committee, Danone North America, Healthycell, iTrackBites, Moon Cheese, National Watermelon Promotion Board, Orgain, Tea Association of the USA, Tea Council of the USA, USA Dry Pea & Lentil Council, and USA Rice Federation.

The Power Group

1341 Conant St.
Dallas, TX 75207
469/620-1055
www.thepowergroup.com

Amy Power, President & CEO
Kortni Robinson, Director of Sales & Marketing

The Power Group is a full-service public relations and social media firm specializing in media and influencer relations, crisis communications, social media content creation, events, and more. Our experienced team works with clients to build PR campaigns and social media strategies that fit specific needs and deliver powerful results. The firm’s longest-tenured client, Golden Chick, has been retained for more than 18 years.

We work with our clients to set specific, measurable KPIs that tie into their overall business objectives. Our unique “30-day guarantee” promises clients media coverage within the first 30 days of media relations outreach. The Power Group also utilizes an innovative value-based pricing model which benefits both the agency and clients by offering flat rate service fees rooted in actual value instead of inefficient hourly billing.

We know the restaurant industry and specialize in food and beverage PR. We have coordinated and executed succusseful grand openings, influencer campaigns, new menu launches and more across the United States.

To learn more about The Power Group’s services, clients and results, visit or contact Kortni Robinson, director of sales & marketing, at kortni@thepowergroup.com.

Clients include: 3Eleven Kitchen and Cocktails, Abacus Jasper’s Restaurant Group; Bulla Gastrobar; Borden Dairy Company; Cotton Patch Cafe; Cafe Express; Cafe Intermezzo; Cinco Taco Bar; Dallas Donut Fest; Dillas Quesadillas; El Rincon Mexican Kitchen & Tequila Bar; Family Thais; Fireside Pies; Golden Chick; The Latin Pig; LALA USA; Lawry’s The Prime Rib; Mamoun’s Falafel; Maple Leaf Diner; Marufuku Ramen; MidiCi Neapolitan Pizza; McDonald’s; Mimi’s Bistro and Bakery; MOOYAH Burgers, Fries & Shakes; Niwa Japanese BBQ; Pollo Campero; RedBull; Religion Tequila; RJ’s Mexican Cuisine; Salata; Soley; Tacos 4 Life; TGI Fridays; TEAZZERS; Vacation in a Bottle (ViB); Which Wich Superior Sandwiches; Y.O. Ranch Steakhouse; YUMIX.

RF|Binder

950 3rd Ave. Floor 7
New York, NY 10024
www.rfbinder.com

Amy Binder, CEO
Jacqueline Piccolo, Head of Business Development
Atalanta Rafferty, Head of Food, Drinks & Nutrition Practice

Driving business results for food and beverage companies, brands and associations is at the core of RF|Binder’s communications and consulting experience in the food industry. Our creative work has made food and beverage brands not only pantry staples but also cultural icons. With the growing demand to build a more sustainable food future, one of our specialty areas is working with emerging food innovators, from food technology and plant-based companies to category disruptors.

We’ve developed award-winning consumer and corporate campaigns across QSR, restaurant, CPG brands, B2B ingredients, wine, beer and distilled spirits brands, country trade groups and industry associations. We have built reputations by creating highly targeted, integrated marketing and communications campaigns and handled a range of issues from product recalls, in-store incidents, customer complaints and activists’ campaigns.

RF|Binder is a fully integrated communications and consulting firm—powered by strategy, creativity, analytics and purpose. We are independent, entrepreneurial, and woman-owned. RF|Binder is headquartered in New York City, with offices in Boston, Los Angeles, San Francisco.

SPM Communications, Inc.

2332 Irving Blvd., Ste 110
Dallas, TX 75207

214/379-7000
www.spmcommunications.com

Suzanne Parsonage Miller, President & Founder

Since 1999, SPM has worked with food and restaurant clients, telling the story of the evolving food and nutrition landscape, from sustainability and non-GMO verified to farm-to-table and organic. We work with emerging and established brands to tell their stories and connect with key audiences.

We integrate earned media relations, influencer partnerships, events and social media to create campaigns that resonate with target demographics, to increase brand awareness and meet business objectives. Just a few of our work highlights include:

• Aided in the rise of industry giant and sustainable foods pioneer Chipotle through a 17-year partnership and landed the first national story about “Food With Integrity” mission to change the way people eat and think about fast food.

• Created national buzz to celebrate the 300th bakery opening of Nothing Bundt Cakes through an award-winning “Thank You for 300” campaign in which the company gave away 30,000 cakes in 5 minutes, generating unprecedented bakery traffic and more than 500 pieces of coverage.

• Generated national brand awareness for RW Garcia, the first snack brand ever to receive Non-GMO Project verification, through national media outreach that highlights the gluten-free brand’s sustainable production processes, superior ingredients and taste, leading to industry awards and national product coverage.

• Helped reposition Smoothie King as a health and wellness lifestyle brand with the launch of purpose-driven, Clean Blend smoothies such as The Daily Warrior, developed in collaboration with the American Cancer Society.

In addition to building food and restaurant brands, we help protect brands through our robust crisis communications practice. We’ve managed some 3,500 crises, from foodborne illnesses and viral videos, and our media protocol is currently deployed in more than a thousand restaurant and retail locations across the nation.

Our culture-driven agency was founded on our “No Jerks” policy, which fosters strong agency-client relationships with mutual trust and respect and leads to greater creativity, productivity and true partnership between agency and client.

Other food and beverage brand experience includes Bruegger’s Bagels, Mi Cocina, Cicis, Del Frisco’s Restaurant Group, True Food Kitchen, Stubb’s Bar-B-Q, Pei Wei, P.F. Chang’s, Boulder Organic, Lantana Hummus, Whataburger, Taco Cabana, Salata and many more.

Taylor

640 Fifth Ave., 8th Flr.
New York, NY 10019
212/714-1280
Fax: 212/695-5685
www.taylorstrategy.com

Tony Signore, CEO & Managing Partner
Mike Costabile, Managing Partner
Carla Wilke, Chief Strategy and Integration Officer

Taylor partnered with Crown Royal Regal Apple to present The Royal Court to media, influencers and community leaders during Miami Art Week 2019, one of the most prestigious art events in the world. In celebration of the city’s rich culture and vibrant art scene, Taylor and Crown Royal Regal Apple enlisted the help of four-time NBA All Star Jimmy Butler and Miami multimedia artist and storyteller D’ana Nunez on a partnership that refurbished a basketball court and park for the whole community to enjoy. During the unveil, guests enjoyed Crown Royal Regal Apple cocktails and local Miami cuisine, along with a sneaker cleaning booth, premium gifting and DJ sets.

Taylor partners exclusively with category leading consumer brands that utilize lifestyle, sports, and entertainment platforms to engage consumers and drive business growth. With an integrated team of almost 100 employees across all marketing disciplines, Taylor SHAPES INFLUENCE on behalf of the world’s leading brands. Whether it’s developing strategy, building powerful brand narratives, crafting insight-driven creative, producing content or engaging the media, everything Taylor produces is designed to inspire, incite and shape conversation for the benefit of its client partners, their customers and stakeholders. For more than 30 years, Taylor has been a trusted partner of Diageo, the world’s leading premium drinks business. Via social campaigns and strategic media relations, Taylor has successfully launched new products, reinvigorated iconic brands and sustained momentum in the marketplace for Diageo’s adult beverage favorites such as Crown Royal, Guinness, Captain Morgan, Smirnoff and Bulleit, among others. The agency also partners with leading consumer food and QSR brands for a wide range of services, including product introductions, sponsorship activations, and digital strategy/social activation.

Trevelino/Keller

King Plow Arts Center
981 Joseph Lowery Boulevard, Suite 100
Atlanta, GA 30318
404/214-0722

www.trevelinokeller.com

Dean Trevelino, Founder & Principal
Genna Keller, Founder & Principal

Founded in 1916, Nathan’s Famous Selects Its First Agency of Record, Trevelino/Keller, to Introduce New Store Prototype.

Over the years, Trevelino/Keller combined its success in technology business with its passionate foodie culture. That growing reputation has landed an impressive set of established and emerging food and beverage, restaurant and association work. Those brands have had one of two things in common—a disruptive mentality or a re-emergence strategy. And while the firm’s public relations discipline leads the way, more and more brands are not only impressed with its award-winning Groovy Studios, but choose the firm because of its 360 Reputation Marketing approach.

A great example is the firm’s new relationship with 104-year-old Nathan’s Famous which chose Trevelino/Keller as its first agency of record. Trevelino/Keller has wasted little time positioning Nathan’s Famous for the future, leading with the launch of its new drive thru prototype. The relationship represents a more common agency engagement where Nathan’s is leveraging the firm’s food and beverage expertise, especially in franchising, coupled with its strong capabilities in design, web, content and branding.

Late last year, Trevelino/Keller announced the first collaboration between a winery—Tarpon Cellars and Spotify whereby each wine release features a custom playlist, another great example of combining the F&B category with new economy brands.

Sought after for its experience with other brands like Johnny Rockets, TCBY, Moe’s Southwest Grill, Starbucks and more, it’s the firm’s foodie culture that often solidifies such relationships. From wine making, to its own organic bee colony and a line of seasoned salts, it features such innovative internal programs as Red With Ted, Farm to T/K and Craft Days. It’s Winepreneur Series which pairs entrepreneurs with amazing wines at hip venues, draws several hundred each year.

Wilks Communications Group

550 W. Van Buren St., Ste. 250
Chicago IL 60607
312/815-5505
www.wilksgrp.com

Gardi Wilks, President
Brad Wilks, Managing Director
Sarah Hintze & Greg Avdoian, VPs

Wilks Communications Group is an award-winning PR and integrated marketing communications agency with a proven track record built over 25+ years of helping food, beverage and spirits clients build customer awareness, strengthen brand engagement and drive sales. Our customized programs include everything from earned and online media, influencer engagement, content initiatives and more. Our expertise is derived from years spent as big agency leaders, corporate professionals, journalists, bloggers and digital strategists. Our programs help reach and engage the stakeholders who matter most to an organization’s success—delivering the right messages through the best channels and at the right time. We are results-oriented and purpose-driven, which is why many of our client relationships span years, some decades. With an entrepreneurial spirit, thoughtful commitment to service excellence and focus on personal accountability, we help clients amplify their unique value proposition in ways that lead to growth and positive change.

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

Obsessed.

We demand attention for your brand.

WHY

BLAZE

is the go-to partner for lifestyle brands hungry for a real piece of the market share.

We reveal the relevant story, serve with relish to key infuencers, satiate consumer cravings, and savor in our client wins.

WHAT

FRESH AND SEASONED:

A team of veteran practitioners who stay one step ahead of trends and will not rest on the laurels of past successes. We have done it all before, failed, prevailed, and we know the difference.

Our strategies are meaty, creative and on-point because they’re backed by a thoughtful process that considers the state of your world.

HOW

LET US SINK OUR TEETH.

When you put your faith in us, we become the proverbial dog. Your brand is our bone.

GREEDY

Good isn’t good enough.

SCRAPPY

We battle for the best ideas.

NIMBLE

Can turn on a dime.

TESTED

Deep bench of experience, from beta to launch.

GEEKY

We nerd-out on analytics.

OBSESSED

…with coming out on top.

OMMEGANG
KEVITA
AMAWATERWAYS
TCBY
CHRONIC TACOS
YOUTHEORY
POWEREDON
WILLIAM SANSUM

CASE STUDIES

OMMEGANG

Catapulted awareness with national events.Want to see more?

Relaunch national chef competition to align brand with culinary excellence Generate media and consumer awareness of Belgian-style ale Tap major national markets with one unifying theme

OPPORTUNITY
STRATEGY
RESULTS

NEWS

CLIENT NEWS:

This is an abbreviated smattering of recent coverage for your reference.

Contact us if you’re interested in more.

OUR NEWS:

Really, it’s not about us. We dedicate our time to advancing client objectives. Here are a few tidbits.

Recent winner of multiple Hermes, PR World, Communicator, LABJ, PR News, PRSA PRism and Silver Quill Awards.

WHO

MATT KOVACS, President
JOHN DAVIES,CEO
ERINN LYNCH,Vice President
JAMIE YALE,Account Executive
KAREY CAVANEY,Account Executive
JESSICA BASS,Assistant Account Executive
HOLLY PORTER,Account Manager
JOSHUA BOISVERT,Account Manager

Eyes in the crow’s nest and boots on the ground, Matt possesses long-scope vision and a willingness to get into the tactical trenches to gut out a win. No “elusive leader,” Matt will be your main point of contact and will likely be the one pursuing you with opportunities. He is tenacious with his brands.EASTON SPORTS, NEWCASTLE BROWN ALE, LEVI STRAUSS, LIDS, PERFORMANCE BIKE, KEVITA, AMAWATERWAYS, KASHI, HONEST TEA, ESPNEMAIL

Meet the whole team as we discuss your brand vision and your bigger bite of the market share.

Still Hungry?

310 395 5050

1427 THIRD STREET PROMENADE, SUITE 201

SANTA MONICA, CA 90401

808 STATE STREET

SANTA BARBARA, CA 93101

1440 G ST. NW

WASHINGTON, DC 20005

Career Opportunities

2018 BLAZE PR

PUBLIC RELATIONS

Media Relations

Since 1998, we've solidified relationships with the country's most influential writers, reporters and news producers and are ready to put that network to work for you. From Good Morning America, TODAY and CNN, to Good Housekeeping, Prevention and The New York Times, we've got the contacts nationwide to help make your brand a household name.

Broadcast coverage

Broadcast media coverage can make or break a brand. Hey, everyone gets their 15 minutes, right? With Crier, sometimes you get a lot more.

World Gyoza Eating Championship

Crier has been generating publicity for Day-Lee Foods World Gyoza Eating Championship year after year, securing media placements in the dozens of media outlets including the Los Angeles Times, USA Today, TMZ, E! News, KNBC-TV, and a returning champion, Joey Chestnut, even co-hosted a Fox 11 News (Los Angeles) segment.
"Egg Mixer" Media Events

Tasked with creating PR buzz for Davidson’s Safest Choice Pasteurized Eggs, Crier conceived and executed "Egg Mixer" media events in Los Angeles, Chicago and Miami with celebrity Top Chef Brooke Williamson. Since Safest Choice Eggs are safe to eat raw, we kicked off each night with a raw egg shooter challenge before Chef Williamson led private, hands-on cooking classes with our A-list attendees which included Los Angeles Magazine, KCRW, Hungry Girl and more. An egg-celent time was had by all!
Austria Uncorked

The Austrian Wine Marketing Board enlisted Crier to produce their first ticketed wine tastings, Austria Uncorked, in NYC, San Francisco, Los Angeles, Miami and Chicago. Crier organized and staffed these turnkey events, logo, website and campaign slogan: Get your grüv on! The result? More than 270 consumers attended in San Francisco and more than 650 in New York City. Crier also secured 147,913,943 media impressions.
World Gyoza Eating Championship

Crier has been generating publicity for Day-Lee Foods World Gyoza Eating Championship year after year, securing media placements in the dozens of media outlets including the Los Angeles Times, USA Today, TMZ, E! News, KNBC-TV, and a returning champion, Joey Chestnut, even co-hosted a Fox 11 News (Los Angeles) segment.
"Egg Mixer" Media Events

Tasked with creating PR buzz for Davidson’s Safest Choice Pasteurized Eggs, Crier conceived and executed "Egg Mixer" media events in Los Angeles, Chicago and Miami with celebrity Top Chef Brooke Williamson. Since Safest Choice Eggs are safe to eat raw, we kicked off each night with a raw egg shooter challenge before Chef Williamson led private, hands-on cooking classes with our A-list attendees which included Los Angeles Magazine, KCRW, Hungry Girl and more. An egg-celent time was had by all!

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Internal PR

Our internal campaign for Western Governors University helped motivate faculty and employees to keep their focus on student success. Our creative touch points included logos, monthly postcards, screen savers, custom magic 8 balls and other creative ways to keep the message top-of-mind.
The ‘Lightweight’ Champ

With Crier's PR and social media expertise, Halo Top became the #1 selling pint of ice cream in the U.S. Media wins included GQ, Cooking Light, Men's Health and Prevention - twice!
Erchonia Medical

Crier was hired to secure national media visibility for a new, non-invasive, body-contouring laser from Erchonia called the Zerona. We secured national before and after segments on the TODAY Show, CBS Early Show, The Doctors and Good Morning America. We also secured health coverage in top women’s magazines including SELF, Harper's Bazaar and Allure.
Tofurky Tuesdays

Pledge to go meat-free—preferably Tuesdays—and help save the planet in the process. A simple idea that generated a lot of press coverage for our client Turtle Island Foods.
Pitch Me!

In 1949, Vitamix founder William “Papa” Barnard created the first infomercial in the U.S. Leveraging this history, our "Pitch Me" promotion sought to find the next video demonstration star. We built a microsite for the crowd-sourced entries and secured national coverage in the process - including a syndicated article by the Associated Press.
Breyers’ YoCrunch Yogurt

Crier executed a simple yet cost-effective Halloween promotion on behalf of Breyers. If consumers sent us candy wrappers—any wrapper—we’d send them a coupon for a free, treat-topped Breyers’ YoCrunch Yogurt. Crier garnered national and regional media coverage, not to mention thousands of candy wrappers!
Andrea Electronics

Crier leveraged Andrea Electronics' 50 year history to tell the story of its first consumer-facing product—SuperBeam™ "boom-free" USB headsets. We secured several high-profile placements in USA Today and The New York Times along with plenty of positive technology blog coverage and rave reviews from Gadget Guy and Mac Observer. Crier’s efforts resulted in 187,911,655 media impressions overall.
Cosmi Corporation

Cosmi Corporation sold more units of productivity software than even Microsoft. Yet CEO George Johnson doggedly never used a computer. We found out his employees finally gifted him one only to discover he used his monitor as post-it note holder! This quirky peg won us a 7-page feature story in Inc., and features in BusinessWeek, in The Los Angeles Times and on NPR.
Take a look at the bright side

Crier was tasked with spreading consumer awareness of Carex Health Brands’ Bright Light Therapy Lamps in treating the winter blues. We provided media with studies that not only demonstrated the efficacy of the lamps in treating SAD but also explained the many year round uses for the machine. Crier secured top placements in national newspapers, blogs and online news sites — including Health, Real Simple, Bustle and more.
A Head for Business

When 21-year-old Andrew Fisher auctioned off his forehead for ad space on Ebay, Crier’s client SnoreStop had the winning bid and an international media firestorm ensued. The Associated Press, Wall Street Journal, Good Morning America, CNBC, New York Times and Inside Edition covered the story – most using the "Head For Business" line found in Crier's original press release.
Internal PR

Our internal campaign for Western Governors University helped motivate faculty and employees to keep their focus on student success. Our creative touch points included logos, monthly postcards, screen savers, custom magic 8 balls and other creative ways to keep the message top-of-mind.
The ‘Lightweight’ Champ

With Crier's PR and social media expertise, Halo Top became the #1 selling pint of ice cream in the U.S. Media wins included GQ, Cooking Light, Men's Health and Prevention - twice!

WHAT WE DO

Founded in 1998, Crier Communications is a Los Angeles public relations agency that has grown into a full-service integrated marketing communications firm. Crier's philosophy is simply to do great work with great people. Unlike other LA PR agencies, we see ourselves as an extension of our clients' in-house teams, and they count on us to execute creative, strategic campaigns that deliver impactful results.

PUBLIC RELATIONS

Crier's core competency, media relations, is still one of the best ways to promote a business. We tell your story and deliver credible, third-party endorsements of your brand.
SOCIAL MEDIA

Reach new audiences and turn your customers into loyal fans and brand ambassadors. Lead the conversation with original, engaging and strategic social media content.
DESIGN

Strong design speaks volumes for you as a company. Crier's talented graphic designers and illustrators will make you look your best and set you up for success.
STUDIO

Our food stylists, photographers and videographers create original social media content, packaging photography, corporate videos and recipes in our on-site testing kitchen.
EVENTS

We deliver imaginative, turnkey events and handle concept development, talent, securing locations, staffing, catering, invitations, RSVP management, publicity and social media support.
ADVERTISING

Crier produces print ads, online banners, site takeovers, marketing emails, social media ads—even TV and radio spots, that are as effective as they are creative.

WHAT OUR CLIENTS SAY

"Every single person we've interacted with at Crier has done exactly what they said they would do. They are experts, they are connected, they execute and they are incredible people to work with. They deftly handled media contacts and put us in incredible positions to succeed. Our traffic grew. Our sales increased. Our followers multiplied. We've been seen in more positive ways than we even imagined prior to starting our relationship with Crier. We're in the enviable position of wondering what part of our revenue isn't positively impacted by their performance? We owe them a great deal of gratitude for making all aspects of our business more visible, more successful, more respected and more profitable."

- Michael Coggins, Director of Operations, Holy Grail Steak Co.
WHAT OUR CLIENTS ARE SAY

"Wildly Communicative PR People, I am really loving the use of the word Wildly, which is becoming a ubiquitous identifier of our culture. This is really good isn't it, and you folks have not missed an opportunity to leverage it to the full! Great reports. Lots of great stuff. I think we are probably getting spoiled that every month we have such positive news."

- Bill Carvalho, Wild Planet Foods
WHAT OUR CLIENTS SAY

“The monthly report is really great! There is so much great media coverage in the last few weeks! Having availability listed in so many different pieces of coverage is really great. Not only for our consumers to figure out where to buy but it really keeps our brokers engaged and provides them with something they can share with their contacts in these retailers."

— Freya Ivory, BFree Foods
WHAT OUR CLIENTS SAY

“Thank you for sending the monthly PR and social media reports. We really think you fully understood our company and are delivering our corporate values, as well as our products’ unique features. Our social community is growing and we feel that we are on the right path. Great job, Team Crier!”

— Giulia Pagnin, Rigoni di Asiago
WHAT OUR CLIENTS SAY

"We consider the team at Crier to be an extension of the Biokleen marketing team. They have built our social presence into an ever-growing and engaged audience of passionate brand advocates. Additionally, they are flexible and quick to come up with smart solutions to just about any challenge we throw their way."

— Ted Morgan, Biokleen
WHAT OUR CLIENTS SAY

“Working with the Crier team is always an enjoyable experience, as they are on top of day-to-day account management. They helped our brands build our social presence, and are always super flexible in supporting our team with whatever we need. They were always welcoming in accommodating requests, which helped our team be more agile and take part in opportunities as they came up. This is key to success in social media marketing”

- Leah Lesko, Made In Nature
WHAT OUR CLIENTS SAY

"We worked with the Crier Team for nearly a decade. It was like they were an extension of our team. They understood our needs, what we were trying to accomplish and helped us to successfully expand our awareness. Crier's creativity, professionalism and ability to think outside the box helped secure the local and national coverage we sought. I would highly recommend Crier to anyone looking to raise their awareness and boost their brand."

- Jeff Burton, Public Relations Manager, Western Governors University

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WHO WE SERVE

We service clients nationwide and internationally in a wide variety of industries.
Here are some of our favorites:

FOOD & BEVERAGE

Working with food and beverage clients is our bread and butter. Crier is a leading food and beverage PR firm with experience working with organic food, natural food, frozen food, beverages and wine.
HEALTH

We've been helping build medical technology brands from infancy to mass market successes since our inception with our blend of Health PR, social media and branding.
EDUCATION

Nothing is more important or more transformative than a quality education. Crier is proud to gain regional and national attention for some of the most respected leaders in education.
TECHNOLOGY

Whether you offer SaaS or the next big thing in consumer electronics, Crier's mix of consumer electronics PR, original design, and social media expertise breaks through the clutter.

Work with Us!

MEET JS2

WHO WE ARE

JS2 PR is an integrated communications and consulting firm providing a full range of strategic public relations and social media services

specializing in the Food and Beverage and Hospitality industries.

–

Each and every one of our campaigns is individually designed to build awareness and produce maximum publicity results according to our clients’ needs.

–

We care enough to strive for perfection and believe this attitude emanates from everything we undertake.

We promise nothing less than this 100-percent effort for you.

CAPABILITIES

JS2 PR has a full arsenal of public relations and marketing services available to our clients including:

PR + MARKETING

Expert Media Relations

Creative Counsel

Crisis Communications

Brand Strategy and Development

Industry Partnerships

Celebrity Relations

Launch Campaigns

Executive Visibility

SOCIAL MEDIA

Channel Launch + Establishment

Tailored Campaigns

Consistent Messaging

Influencer Relations

CONSULTING

Restaurant and/or Brand Concept

Menus

Design

MEET THE TEAM

We believe we have the best crew in the business. Passionate, smart, connected, hard-working and dedicated only begin to describe Team JS2 PR! Check out our individual profiles and get to know a bit more about us.

Hello from JS2!

Jeff Smith

Co-Founder, CEO

Sean Funkhouser

Account Supervisor

Shannon Toobi

Account Supervisor

Alex Azouz

Account Coordinator

Casey Moore

Sr. Account Executive

Pao Escalante

Asst. Account Executive

Suzanna Tran

Digital Manager

WHY WE’RE RIGHT FOR YOU

As your agency, this is what you should know about us:

- We believe that what we do for our clients is vitally important to their success

- We’re experts and continually work to hone our expertise

- We don’t skimp on details/we don’t cut corners

- We work with the best and they expect the best

- We have a 19 year record of success (founded in 2001)

- We do it the right way – every time

- We’re smart, we get it and we care

- We will go the extra mile for you

- You can count on us

We love what we do

As a Client of JS2 PR, you have the right:

To benefit from our collective experience
To have access to the power of our creativity and innovation
To receive candid counsel…always
To clear, prompt and timely communications
To be assigned a loyal account team well versed in your business
To expect that we will work hard on your behalf
To have access to our clientele in the spirit of synergy
To our professionalism as we become brand ambassadors for your business
To complete transparency in all that we do on your behalf
To have a pleasant and rewarding experience

RESULTS

OFFICE

Founded in 2001, the Los Angeles office serves as headquarters for JS2 PR where the team services numerous clients. The loft-like workplace is located in a beautifully restored 1930’s art deco building in the heart of LA’s hottest design, restaurant and business district, Beverly Grove. The light-filled, open floor plan inspires collaboration and creativity.

If you would like to learn more about any of our services, please contact us.

CONTACT US

303 N. Sweetzer Avenue, Suite 201
Los Angeles, CA 90048
Email: info@js2pr.com
Phone: 323/866-0880

SPOTLIGHT

CONNECT

NEWSLETTER

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We Are Bolt – PR & Digital Marketing

Founded in 2007, Bolt PR is a national, award-winning agency with offices in Dallas, Orange County, Pittsburgh and Raleigh. Our firm provides PR and digital marketing services to clients across the country. Built on the foundation of partnerships, Bolt PR drives exposure, credibility and awareness to organizations of all sizes and industries to fill their sales funnel and grow their brand. Learn more about our public relations and digital marketing expertise.

LEARN MORE

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Our Solutions

No cookie-cutter campaigns here. Our public relations and digital marketing services are custom-tailored to you, based on your goals and objectives.

MEDIA RELATIONS

Editorial placements are what we’re known for. Bolt is a team of enthusiastic PR pros who work for impactful media results.

DIGITAL MARKETING

Our digital marketing team develops, strategizes and executes digital campaigns to reach new fans, engage current followers and drive your bottom line.

INFLUENCER MARKETING

Leveraging the power of social influencers and bloggers, we spread brand awareness and drive product sales.

CONTENT CREATION

You know what they say - content is king. We help you craft copy that reflects your mission and grabs the attention of your target market.

EVENTS

You want to be the talk of the town. With strategy, creativity and enthusiasm, we create memorable, press-worthy events.

CRISIS COMMUNICATION

Our team of crisis communications counselors brings a smart, objective voice to the table to help our clients communicate honestly, sincerely and directly with their audiences.

Our Client Experience

FOLLOW US ON INSTAGRAM

BOLTPR

PR • Digital Marketing Let our people, strategy and results exceed your expectations! Dallas | Orange County | Pittsburgh | Raleigh

Now that we’re all out of our food comas from Su

Feeling all of those front page vibes for #client

We’ve conquered one month of 2021 and now we’r

#ICYMI - That expired sunscreen in the back of you

Who can relate?

Join us in wishing a very happy birthday to our PR

Huge congratulations are in order for #client @myc

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Bolt PR is an award-winning public relations and social media management agency in Orange County, CA, Raleigh, NC, Dallas, TX and Pittsburgh, PA.

LATEST FROM OUR BLOG

Meet our Spring 2021 InternsFebruary 12, 2021
Bolt Trend Report – Week of Feb. 8February 8, 2021
Bolt Trend Report – Week of Feb. 1February 1, 2021

NAVIGATION

OFFICES

Located in: Orange County, CA, Raleigh, NC, Dallas, TX and Pittsburgh, PA.

We Are Bolt

Our business is growing yours.

Founded in 2007, Bolt PR is an award-winning, national public relations and digital marketing agency providing businesses of all sizes with revenue-generating exposure, credibility and attention in the marketplace. After all, if no one knows your business exists, does it?

Our team is unwavering in our commitment to your success. Leading the pack is our leadership team which brings decades of big agency experience to produce not just results, but the kind of results that energize your business and exceed expectations. We do so by tapping into every possible channel to connect your organization to your target audience.

Bolt Bulldogs are passionate about public relations and digital marketing. We are driven to succeed, backed by strategy and empowered by quantifiable results. We love making things — and we mean BIG things — happen for our clients every single day. All of our Bolt Bulldogs bring a unique element to the table, but, our entire crew has several things in common: we are dedicated, savvy, creative and strategic — and total bulldogs, so we’ve been told. These strengths combined create a fearless and unstoppable group of PR and digital marketing pros.

Learn more about our services here, with digital marketing and PR firm offices in Raleigh, Dallas, Orange County and Pittsburgh.

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BECOME A BULLDOG

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Our Leadership

Meet the powerful women that are

leading the Bolt Bulldog pack!

Caroline Callaway

PRESIDENT

Caroline built Bolt PR from the ground up and has worked with clients to drive long-term business growth in industries ranging from consumer technology, travel, hospitality and health and fitness, to education, retail, marketing and community service. During her career, Caroline has helped organizations appear on the front cover of magazines, on national morning and evening news programs, in newspaper business features and on renowned news sites. Caroline’s work has resulted in high-profile media placements in outlets such as Buzzfeed, Forbes, New York Times, Wall Street Journal, Good Morning America, E! News and ABC World News, to name just a few.

Meet Caroline

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Jo-Anne Coombes

VICE PRESIDENT

Jo-Anne joined Bolt PR as vice president in February 2011. She has led media relations and digital marketing campaigns for small businesses, Fortune 500 companies and celebrity endorsees. Her work has resulted in high-profile placements such as the New York Times, USA Today, The Ellen DeGeneres Show, O, the Oprah Magazine, The TODAY Show, CNN and Entertainment Tonight. Her accomplishments have earned national recognition in the PR industry, including two Bronze Anvil Awards from the Public Relations Society of America and two finalist recognitions for The Holmes Report’s SABRE Awards, as well as numerous honors in the Triangle community.

Meet Jo-Anne

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Agency Programs

We fiercely believe in empowering our team with the skills and education they need to continuously grow and exceed expectations. Through our Bolt Up program, our agency trains and challenges all team members to grow in new areas beneficial to our clients and to each team member’s career goals.

We are so committed to exceeding expectations that we have an entire agency program named after it. Our Bolt Exceeds program is focused on tracking quantifiable client results every month. We celebrate when our offices reach all goals, from spa treatments and wine tours to a day at Disneyland and beyond.

Our team is devoted to giving back to the amazing communities that have supported our agency for nearly 14 years since our doors first opened. Through our Bolt Back program, we commit to philanthropy every quarter in each of our markets through volunteering, donations or a financial commitment to a worthy cause.

Why We What We Do

Every day is a learning opportunity. Whether it’s diving into a new industry, or picking up new techniques for strategic thinking, I feel like I’m always expanding my knowledge.

Nicole Gist

PR Manager

We have an amazing team at Bolt and I am motivated and energized every day by the incredible results our team produces for our client partners.

Adrienne Wojtaszek

Senior Director

The excitement the team and office feels for wins – both big and small! Our PR and digital marketing teams can't get enough of celebrating client growth with quantifiable results.

Sarah Cronin

Sr. Account Executive

Bolt PR is an award-winning public relations and social media management agency in Orange County, CA, Raleigh, NC, Dallas, TX and Pittsburgh, PA.

LATEST FROM OUR BLOG

Meet our Spring 2021 InternsFebruary 12, 2021
Bolt Trend Report – Week of Feb. 8February 8, 2021
Bolt Trend Report – Week of Feb. 1February 1, 2021

NAVIGATION

OFFICES

Located in: Orange County, CA, Raleigh, NC, Dallas, TX and Pittsburgh, PA.

Our Services

What We Do

PUBLIC RELATIONS

Editorial placements are what we’re known for at Bolt Public Relations.

Bolt is a team of enthusiastic PR pros who work for impactful media results.

From ABC World News Now, E! News, The Ellen Show, Good Morning America and the TODAY Show, to Entrepreneur, Fast Company, New York Times, and the Wall Street Journal, to regional media throughout the country, to niche trades and journals, our clients earn top-tier placements in magazines, newspapers, blogs and broadcast news nationwide.

In addition, our Public Relations services include:

Key Messaging Development
Press Releases & Press Kits
Media Pitching
Story Development
Media Training
Press Tours
Publicity Events
Product Launches

Interview Coordination
Product Seeding
Expert Sourcing/Thought Leadership Positioning
Content Marketing

DIGITAL MARKETING

Our digital marketing team conceptualizes, strategizes, and executes digital and social media marketing campaigns for a wide variety of clients. Furthermore, we combine traditional media relations strategies with new media channels to amplify your message across every available communication channel.

Our team has managed digital marketing programs for organizations large and small. Our expertise lies in creating and executing strategies on Facebook, Instagram, LinkedIn, Pinterest, Twitter, Yelp, and YouTube, as well as paid social and paid search campaigns, organic SEO strategy and implementation, digital content marketing and more. Also, behind every post, picture, placement, blog and tweet is a strategy to drive qualified traffic to your website.

In addition, we leverage the best SEO tactics and track your website analytics to evaluate how our efforts are performing for you. Above all, digital marketing is all about reaching new fans, engaging current followers, and driving your bottom line.

Want to see us in action? Then, follow us on Facebook, Twitter, and Instagram and join in on the conversation!

Our Digital Marketing services include:

Social Strategy Development
Social Content Planning, Development and Execution
Community and Online Review Management
PPC Management and Execution
Influencer Outreach, Negotiation, and Coordination
Email Marketing
Website Design and Development
Graphic Design
Blog Content

EVENT MANAGEMENT

So, you want to be the talk of the town. With strategy, creativity, and enthusiasm, we create memorable, press-worthy events. In other words, from Yelp Elite Events to VIP celebrations to private media tastings and tours to fashion shows, our team has the experience and know-how to create credibility and excitement around your brand, established or new. Now, contact us to learn more and let’s get creative!

Our Events services include:

Event Strategy and Planning
Tradeshow and Conference Research, Coordination and Representation
Attendee Targeting, Outreach and RSVP Management
Vendor Coordination and Logistics
Speaking Opportunities
Awards & Recognition
Launch Parties
VIP Preview Parties
Media Tastings and Private Events
Celebrity Gifts/Swag Bags
Sponsorship Activations
Onsite Coordination
Collateral Development
Red Carpet Management
Event Promotion via Publicity, Direct Outreach, Social Media and More!

BRAND ENGAGEMENTS

Partnership coordination, sponsorship solicitation, charitable outreach, and so much more. In other words, we’ve helped clients partner with Fortune 500 companies, sign on major brand sponsors for events, and cross-promote with international nonprofits.

Moreover, our clients have partnered with schools and education foundations to give back, hosted contests to reward deserving community members in need, and aided in worldwide efforts during times of crisis. Therefore, whatever your goals, we leverage our expertise and connections to get your brand into the community in an impactful and meaningful way.

Our Brand Engagement services include:

Strategic Partnerships
Community Events and Activations
Philanthropic and Cause Marketing Initiatives
Ambassador and Spokesperson Engagements
Cross-Promotions and Referral Relationships
Loyalty and Referral Program Strategies

CRISIS COMMUNICATION

At Bolt PR, we work with a wide variety of industries and we know that organizations across every industry, at one point, will need help developing messages to communicate with stakeholders during a time of crisis. With that, our team of crisis communications counselors bring a smart, objective voice to the table to help our client-partners communicate honestly, sincerely and directly with their audiences.

Furthermore, from coordinating press conferences and developing speeches, to crafting prepared statements and interview talking points, to disseminating internal communications to employees and investors, and developing standards and protocols, the Bolt PR team is skilled at thinking through every angle and channel to ensure the right message is conveyed at the right time to the right people. So, there is no one-size-fits-all solution when it comes to resolving a crisis.

Upon discussing your needs, we will identify the best course of action for you. Bolt PR’s crisis communications services are all performed in-house.

In addition, our Crisis Communication services include:

Plan – determine course of action, timeline, and spokespersons
Protocols – develop protocols and policies to keep all stakeholders informed of the communication process and key contacts
Collateral – develop letters, press statements, employee and investor communications, speeches, talking points, etc.
Communicate – evaluate and execute on the best channel(s) to convey your messages

PARTNER WITH US

Contact Us

Ready to Be Known?

Bolt PR is an award-winning public relations and social media management agency in Orange County, CA, Raleigh, NC, Dallas, TX and Pittsburgh, PA.

LATEST FROM OUR BLOG

Meet our Spring 2021 InternsFebruary 12, 2021
Bolt Trend Report – Week of Feb. 8February 8, 2021
Bolt Trend Report – Week of Feb. 1February 1, 2021

NAVIGATION

OFFICES

Located in: Orange County, CA, Raleigh, NC, Dallas, TX and Pittsburgh, PA.

We design tools, campaigns, and strategies for brands that aim to break boundaries, change industry standards, and push the world forward.

PROJECTS

SERVICES

ABOUT

CONNECT

AUTUMN COMMUNICATIONS. GLOBAL PR STRATEGY.

OUR SERVICES

STRATEGIC MEDIA COUNSEL

REGIONAL MEDIA + PROGRAMMING

STRATEGIC PARTNERSHIPS

BRAND STRATEGY + DEVELOPMENT

BRANDED CONTENT

DIGITAL BRAND BUILDING

TRADITIONAL MEDIA RELATIONS

TALENT RELATIONS

EXPERIENTIAL EVENTS & ACTIVATIONS

SOCIAL MEDIA

ABOUT AUTUMN

Autumn Communications is a full-service public relations and marketing firm with offices in New York City and Los Angeles. We specialize in developing compelling campaigns that amplify brand awareness, engage customers, and drive demand for our clients. We primarily work in the fashion, lifestyle, food & drink, entertainment, and technology sectors and have established strong ties with influencers and press. The results can be seen through sustained coverage in both print and digital media. Autumn Communications' multi-platform approach has been hugely successful in launching new brands, as well as expanding established ones.