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Founded in 2001 by Deborah Kwan

“I have a talent for making connections and communicating persuasively and succinctly. I keep my client list small to ensure personal contact and targeted campaigns. I love working with both new and established brands.”


Deborah Kwan, president and CEO of DKPR, Inc., has years of experience in public relations and brand building working with clients in the food, beverage and publishing industries.  Current and past clients include Aidells Sausage Company, Bruce Cost Ginger Ale,, Gastronomica: The Journal of Food & Culture (University of California Press), Gelateria Naia, Guittard Chocolate Company, Hodo Foods, Laura Chenel, the Perfect Purée of Napa Valley, Recchiuti Confections, Scharffen Berger Chocolate Maker, and Valrhona. She has secured media coverage for her clients in outlets like Bon Appétit, Food & Wine, Forbes, Los Angeles Times, New York Times, New York, O, The Oprah Magazine, Real Simple, San Francisco Chronicle, Saveur, Vogue, Wall Street Journal, and Wine Spectator.


Prior to becoming an independent consultant, she helmed the San Francisco office of a NYC-based boutique agency where she oversaw the consumer lifestyle practice and new business development. Her food writing appeared in the San Jose Mercury News’ food column “Cooking on the Rim.”  Deborah also worked as a pastry cook in San Francisco and New York City after earning a blue ribbon diploma from Peter Kump’s New York Cooking School (now known as The Institute of Culinary Education).

Before making the transition to food, Deborah worked for several years as a literary publicist in New York City for Random House, Viking Press, HarperCollins, and Times Books where she designed and managed the national publicity campaigns for best-selling authors including Terry McMillan, Armistead Maupin, Ken Kesey, Tobias Wolff, and David Leavitt.

Deborah graduated from the University of California at Berkeley with a bachelor’s in English literature. She’s a San Francisco native, where she lives with her husband, Chef Erik Cosselmon, and their two children. She is an avid baker and doesn’t consider a meal complete without dessert.


Cardamom Cake, a recipe from Niloufer Ichaporia Ki

Pickle judging set up! #gfablindtasting @goodfoodf

Moelleux aux fruits d’été, a.k.a. soft cake of

Hazy skies from the wildfires.

Benkyodo Kinako mochi from my lovely daughter @cos



(Present & Past)



  • Of all the publicists I’ve worked with over the years (and there have been many), Deborah stands out. I love how she thinks so creatively about each project and goes beyond standard approaches to p.r. Her contacts are impressive, her enthusiasm infectious, and her energy never flags. I can’t recommend her more highly!​

    Darra Goldstein, Author and food scholar

  • Deborah Kwan has worked on a variety of projects that I have worked on. She has an innate understanding of the complexities of "maker" products and knows how and to whom this information can be shared. Plus, she is a blast to work with!

    John Scharffenberger

  • Deborah goes above and beyond to create authentic stories that bring our brand to life. She is a well-respected and well-connected PR expert who has been a tremendous (and enthusiastic!) asset to our team.

    Amy Guittard, Marketing Director, Guittard Chocolate Company

  • Deborah’s passion for food is the foundation of her dedication. Her background in the culinary industry has given her the insider’s view and understanding of what makes a chef tick … highlighting those talents. She represented Recchiuti Confections when “artisan chocolatiers” in the United States were still following the lead of more established brands like La Maison du Chocolat and helped put this American brand on the map, placing us toe-to-toe with our European counterparts.

    Michael and Jacky Recchiuti, founders, Recchiuti Confections

  • Getting the media interested in tofu is challenging. Using her extensive experience in the food space, Deborah not only guided us in developing a broad message about our brand, but also devised tailored messages for specific media outlets and journalists when we had news of innovations and events.

    The consummate professional, Deborah is trusted by journalists to pitch meaningful stories of rising brands.

    Deborah delivers when it counts.

    Minh Tsai, Founder & CEO, Hodo Foods

  • Deborah Kwan is one of the most professional, personable and effective publicists and communicators about all things food, whether it be food products, food literature and food personalities. As a journalist, corporate food program manager and private business owner of learning kitchens and events, I counted on her to provide me with substantive content, smooth logistics and clear writing. I can't recommend her more highly.

    Liv Wu, Liv Cook Eat

  • Of all the publicists I’ve worked with over the years (and there have been many), Deborah stands out. I love how she thinks so creatively about each project and goes beyond standard approaches to p.r. Her contacts are impressive, her enthusiasm infectious, and her energy never flags. I can’t recommend her more highly!​

    Darra Goldstein, Author and food scholar

  • Deborah Kwan has worked on a variety of projects that I have worked on. She has an innate understanding of the complexities of "maker" products and knows how and to whom this information can be shared. Plus, she is a blast to work with!

    John Scharffenberger


We design tools, campaigns, and experiences that break boundaries, change industry standards, and push the world forward. 


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JS2 PR is an integrated communications and consulting firm providing a full range of strategic public relations and social media services

specializing in the Food and Beverage and Hospitality industries.

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Gen Z (Born 1997-2012) is entering the workforce, which means they’re earning and established brands are looking to draw them in. Growing up in an era dominated by mobile devices and social media, the “zoomers” have taken the baton as society’s culture makers from Millennials. That’s why it’s more important than ever that brands are open about their values and opinions on today’s social justice and environmental issues as an opportunity to bring awareness, but also remind loyal followers what their logo represents so the brand stays relevant through the 2020s.  


Authenticity, transparency, and community outreach are as important to Gen Z as product quality and designer brands. It takes a creative brand experience marketing campaign to demonstrate your fierce commitment to a cause in order to resonate with the youngest consumers in America. 


Characteristics of Generation Z Consumers


Every generation’s buying decisions are shaped by the world around them. For example, the 2008 Recession set the tone for lower wages and smaller budgets through the 2010s for Millennials, compounded by inflation caused by the ongoing COVID-19 pandemic. The economy has been detrimental to the buying power of Millennials and led to the downfall of several industries.


Social justice movements like Black Lives Matter put a spotlight on systemic discrimination in US law enforcement. It mobilized a youthful multiethnic and multilingual nationwide movement towards a common goal of progressive policies and racial equality. 


In 2022, the deaths of Michael Brown, George Floyd, and other high-profile cases of police altercations resulting in the death of a minority have solidified Gen Z’s commitment towards racial equality and holding those in positions of power accountable.   


Indeed, Gen Z is the most socially-conscious generation, more so than even their Gen X and Millennial elders. Gen Z have also brought about a reckoning for some of the top brands.


In the interconnected digital world where the youngest generation of consumers have spent most of their lives, perception and likeability are everything. 


Gen Z is a pessimistic generation that will not chime in on just any trending hashtag promoted in a paid social ad. For example, marketing your products in recycled packaging to bring awareness to climate change should go full-circle with the company’s commitment to more sustainable practices beyond a basic bottle recycling program – “carbon neutral” is the ideal for eco-initiatives.


Attracting Gen Z consumers to your brand may require long and expensive social media and influencer campaigns, but worth it because Gen Z is willing to pay more for brands that align with their values. It can also be difficult to earn brand loyalty and advocacy without consistently giving them a reason to do so.


To win Gen Z over, brands need to broadcast their values and have consistent messaging across all channels and mediums. 


Digital Natives are Most Comfortable in Virtual Interactions


Gen X and Millennials had to adopt groundbreaking new technology like the internet, smartphones, social media at different ages. For Gen Z, they’ve never experienced a world without social media and or “hanging up” the phone. They have had the world at their fingertips for their entire lives and have a generational comfortability with virtual experiences. 


Use that to your advantage and engage them through social media. Encourage consumers to share their videos and pictures on TikTok, Snapchat, and Instagram using the marketing campaign’s hashtag. Remember to follow up on comments and direct messages on social media with casual language, not corporate speak.





Gen Z Cares Less about Designers, More about Value Alignment


Environmentally-concious business practices, diverse companies, and mental health awareness resonate with Gen Z consumers. But they find it disingenuous when the brand’s messaging is broad and vague. 


Your target audience will have its own unique set of values, so do social listing to learn what matters to Gen Z the most. 


Real-World Interaction Requires Personalized Experiences


Generation Z consumers prefer quick help from a chatbot on their smartphone instead of talking to a brand representative face-to-face. While brands need to provide omnichannel messaging that meet customers where they prefer to interact, there is a time and a place for in-person interactions.


When your Gen-Z customer base interacts with your brand in the real world, they expect an attractive display and a memorable in-person experience when testing new games, trying new energy drinks, and other products. 


How to Use Experience Marketing to Attract Gen Z Customers


An experiential marketing campaign can be your brand’s solution to attracting first-time Gen Z customers. They love to feel included and connected; 91% of all consumers tend to have positive feelings about a brand after attending an event or branded experience. 


Other examples of experience-based marketing opportunities include pop-up shops, mobile tours, and live events that offer a special experience outside of what’s in reach every day. A helicopter ride and a Hampton’s brunch, a drive-in premiere for a socially-distanced live event, or a buzz-worthy exclusive beach party with influencers.


How to Plan an Experience Marketing Campaign to Attract Gen Z:

– Start with messaging and imagery that is authentic to your bra






Millennials and Gen Z favor companies with purpose. This is why so many corporations scramble to engage in “woke” advertising campaigns that draw attention to popular social causes. Data shows that younger consumers are more likely to buy when they feel that a brand embraces purpose marketing.


However, traditional ad campaigns that “show off” purpose initiatives can fall short. Jordan Uhl admonished Budweiser after one purpose commercial: “Budweiser just spent $5 million on a commercial to brag about donating $100K worth of water.”


As a response, more and more brands turn to engagement marketing, particularly involving influencers and experiential campaigns, to demonstrate purpose in a more authentic way. These examples show it done with varying degrees of success.




4 Purpose Marketing Campaigns With Influencers


1. ItsJudyTime x Convoy of Hope. Legendary YouTube beauty vlogger ItsJudyTime danced for charity.  Even better, she made a YouTube vlog about it, which some followers loved. However, since it wasn’t a natural integration focused on beauty or family, it ultimately received fewer views than some other videos.


2. Logan Paul x Wal Mart. In a clever activation, Logan Paul told followers that for every like Wal Mart would donate 10 meals to the hungry. The Instagram post received well over a million likes!


3. Chef Roble x Wells Fargo Food Bank. To help raise food donations during the holidays, culinary influencer Chef Roble launched a “can toss challenge” across Instagram stories. This worked because food integrated into his natural feed.


4. Michelle For Good. Michelle Chavez is a micro-influencer whose whole account integrates lifestyle content with purpose-based brands. This affords her the opportunity to always match her feed with purpose marketing.


Generally, influencers are a safer bet for integrating purpose marketing into brand campaigns, because they have more narrow audiences. In other words, they know how to integrate the purpose campaign in a way that’s sure to be digestible.





Creating activations influencers want to attend seems easy. With the proven efficacy of micro and nano-influencers accomplishing this at scale can be a hard task. Fortunately, there are proven ways to develop exciting events and experiences taste-makers will love.


Activations Influencers Will Be Excited For


People aren’t stupid. Because of this, authenticity is a term flung around more than any other. But it is still critical as a target for every campaign. Activation events that can lead to great campaigns are many and diverse. However, they all begin with experiences taste-makers will be excited for.



Exclusive Parties


Exclusive parties tend to draw high-profile influencers. Invitations to hard-to-access VIP events can score you major coverage with little downside. However you have to be careful how you go about it.



Experiential Zones


A recent strategy has been to create one-of-a-kind venues to showcase your brand. These places are perfect for influencers. They create the ideal conditions



Test Drives and First-Access


Influencers are excited to show up to your event. Even only to get there in the latest model car. Influencers love to show up in your new line of jewelry. Let influencers be first to test new products at events. Influencers use exclusive content to impress followers. You achieve awareness at low cost.



Beauty and Makeover


The photo-centric nature of social platforms are ideal for promoting CPG beauty brands. Influencers who attend beauty events and makeovers will be instant proof to thousands of followers of the efficacy of your product – and you can approve of the application!


Overall, influencers want to work with brands that provide them valuable content to share with their followers. Considering this fact, influencers will always look for ways to maximize value from the time spent participating in your activation. Therefore the best content will satisfy everyone involved in the project.





Brand events and activations are a mandatory part of the marketing mix. CMOs love them, but they love them even more when influencers attend.


Influencer posts authentically amplify brand events. They organically seed the brand in culture, and tell the brand event’s story to their audience like only they can.


However, sometimes it’s unclear how to approach influencers to come to a brand event. Should you offer money? Free stuff? More access? Or should you play it cool?


Types of Influencers


The most important factor is the size of the influencer. They can be roughly divided into four sizes: micro (10k-50k followers), standard (50k-300k), and major (300k-1M). Above that they are generally referred to as “star” or “celebrity” influencers.


A good rule of thumb is the bigger an influencer, the more likely they are to expect payment to attend an event. At the micro level, they may be willing to come for free, unless they have a manager who demands more. At the major level, they will almost certainly expect payment.


That said, influencers are highly concerned about finding the right fit for brand partnerships. So if you’re brand matches super well with an influencer’s natural interests, they will be more inclined to come to your event for free. And particularly if you can offer special access.


On the other hand, if your brand is not a natural fit, they will likely demand more.


Number of Posts for Brand Events


The next consideration is the amount of posts you want them to make at your event. One strategy for smaller influencers to is to invite them for free, and hope they like the event enough to post about it. Again, access helps, as do instagrammable visuals.


Larger influencers, particularly those with managers, will expect a specific contract that lays out the amount of posts and how long they have to keep them up.


Authenticity is King


Influencers care deeply about maintaining the quality of their feeds. Most will refuse brand deals that do not feel organic. Brand events are no exception. The more authentic the brand activation feels to the influencer’s organic voice, the more likely they will want to participate.


A good question to ask is: does this event add value for the influencer’s followers?


For example, gaming influencer Anna Prosser was excited to share her attempt to conquer the Assassin’s Creed obstacle course activation at Comic Con, because it was an organic value add for her followers. On the other hand, lifestyle influencer Chriselle Lim’s Volvo partnership was a disaster because it felt so inauthentic.


To summarize, influencers are a powerful way to amplify brand events. However, they can be a finicky bunch. Therefore, it’s important to understand their expectations. Tread lightly and manage their needs when attempting to engage them for a brand event.


And most importantly, make sure the partnership adds value for their followers, whether you pay them or not.




Turning customers into brand advocates means driving them to engage. More than that, it means making engagement not only enjoyable, but a value add. A great engagement marketing agency should combine influencers, experiential, and community marketing to turn consumers into subscribers, retweeters, and event attendees.


Social Listening and the Engagement Marketing Agency


Social listening is the marketing tool of our time. According to Sprout Social’s survey of over 1,000 professionals, it is the most sought after brand advantage of 2019. The reason for this is because it provides a peek into how people are naturally talking about your brand. This has never been possible before.


However, the key to social listening is data. A handful of comments on a brand’s Instagram post is not enough. Therefore, real social listening requires huge amounts of engagement to be valuable. Thus a brand’s urge to go viral is even higher than it has ever been before.


Good Engagement v. Bad Engagement


That does not mean, however, that brands are willing to do anything in order to drive engagement. The landscape is rife with the remains of failed engagement campaigns that left brands embarrassed. Start conversations, but not if it means everyone is going to hate you. Wells Fargo, Facebook, and Uber have all learned this the hard way.


Thus, the job of the engagement marketing agency in 2019 is not just to get people to engage. On the contrary, their job is to drive engagement in an expected, controlled way. As the saying goes, don’t ask any questions you don’t already know the answer to. In this context, don’t start social listening until you know what people are going to say.


Striking this careful balance is a unique challenge for each brand. But an engagement marketer worth its salt will understand how to combine influencers, experiential activations, and authentic community outreach to garner a careful and considered response. It’s really not just about going viral once and being remembered forever. That may be important to the agency, but that’s not the goal of the brand, and the two should not be confused.




Action Matters with Purpose Marketing




This article was originally published on AdWeek


In a world where people check their smartphones 85 times per day, usually for less than one minute at a time, consumer engagement can seem elusive, but short attention spans and screen addiction don’t tell the whole story.


It’s true that consumers won’t linger too long on something that doesn’t intrigue them—a tweet, for example—but when they engage with a brand in real-life, they go all in.


Today’s audiences practice what Kantar Futures calls torrential engagement: a fluctuation between high- and low-intensity usage as users navigate their saturated social media channels. You’ve probably seen torrential engagement in your own behavior. It’s why we binge-watch Netflix shows (high-intensity usage) and skip one-dozen songs at a time on Spotify (low-intensity usage).


This pattern of behavior has developed in the wake of the endless content available to browse online. For the most part, users move through “microbursts” of content, as Kantar Futures calls them, so quickly that they scroll past a brand’s social media posts without a second thought. If a user’s intensity switch is disengaged, a brand’s social media message will go unheard.


So, how do you flip the switch back on so that it won’t take 30 or more views to make your content stick? You give users an experience they will engage with and remember.

By combining experiential marketing with your social media campaign, you increase the potency of marketing efforts in ancillary channels.

If consumers first experience a brand in real-life, they’re more likely to pause and engage with that brand when they see it on social media. By combining experiential marketing with your social media campaign, you increase the potency of marketing efforts in ancillary channels.

study by Columbia Business School showed that consumers are more likely to engage with brands that offer clear value, and on social media, few things are more valuable than a shareworthy experience.

Events and experiences give brands an opportunity to funnel consumers to their social media directly—through a geofenced Snapchat filter or an event-specific hashtag, for example—bypassing the microbursts the users would otherwise have to sift through.


In a 2016 EventTrack report, around 70 percent of respondents became regular customers of a brand after an experiential marketing event, and nearly all participants created content about the brand event or experience. By using experiential marketing to drive users to social media, brands can secure some share of the user’s 85 daily smartphone uses.


These three tips will help you integrate experiential marketing in your social media campaign to maximize that engagement.


Build buzz before your event


Psychological research tells us that anticipation is a powerful emotion, even stronger than recalling a meaningful experience from the past. Getting people excited about a future event is the first step toward deeper engagement.


Use your social media, in conjunction with email and out-of-home advertising, to tap into your customers’ anticipation. Influencer partnerships can be especially helpful if they can command your target audience’s trust.


Just remember: Bigger isn’t always better when it comes to an influencer partnership. It’s tempting to partner with someone who has a huge following, but one study found that audiences are 60 percent more engaged when they follow a niche influencer. Making the right partnerships on social media is more important than making the big partnerships.


Choose your platforms wisely


Don’t cast a wide net: Drive people to a few specific social media platforms. Which platforms work best will vary by audience, but brands should be sure to follow a structured sharing plan, making full use of scheduling tools.


If a brand is active on Facebook, it should consider using Facebook Live at the event. A Twitter campaign should make good use of trending hashtags, tweet walls and video and photo sharing. If niche influencers make sense for a brand, Instagram is a great place to find them and use hashtags to track posts about the event.

60 percent of consumers are more engaged when they follow a niche influence.



Choose your platforms wisely


Don’t cast a wide net: Drive people to a few specific social media platforms. Which platforms work best will vary by audience, but brands should be sure to follow a structured sharing plan, making full use of scheduling tools.


If a brand is active on Facebook, it should consider using Facebook Live at the event. A Twitter campaign should make good use of trending hashtags, tweet walls and video and photo sharing. If niche influencers make sense for a brand, Instagram is a great place to find them and use hashtags to track posts about the event.


Encourage guests to post freely, as well. Make it easy for them by providing a digital experience that features built-in social media sharing.


Offer something unique


recent Time Inc. study found that 90 percent of Generation X, millennial and post-millennial consumers enjoy connecting with brands through unique social media content, and experiential marketing is nothing if not unique. But you have to do it right. It’s not enough to set up a booth, hand out some pamphlets and hope consumers will engage.


At this year’s South by Southwest, Gatorade showed attendees what future athletes will experience by inviting people into the Gatorade Combine. Computers analyzed participants’ basic movements, and then users donned virtual reality headsets to test factors such as reaction time and movement efficiency.


Guests received a full report, telling them how they stacked up against professional athletes and how to prevent injury—info they were eager to share on social media.


Experiential marketing offers brands a vehicle to control the ebb and flow of torrential engagement. Consumers are eager to look up from their smartphones when you offer them an interesting experience. The best part for social media managers? They’ll happily dive back into the digital world to share it.


With the explosion of social media, giving direct public feedback to businesses is easier than ever. This is true especially when they mess up. Brands that makes promises and claim to support causes are always under the microscope to follow through. Generation Z definitely wants their brands to be “woke”, but it can’t be all talk. Consumers want to see brands stand behind the ethos they project. Purpose marketing can send this message.


It is not enough for brands to just have great services or products anymore. Gen Z wants to support brands that also have similar viewpoints on social issues. This new generation is into taking a stance and they want their brands to do the same. This is just the start. Once a brand has taken a clear stance, they have to show they really mean it.


Whether it is climate change, privacy, or social justice issues, brands are being held accountable. Gen Z is paying attention to where they’re spending their money. As a result, brands need to pay attention to purpose marketing.


What Are the Stakes?


In the same way a company can be discredited by not upholding claims of product quality, brands can lose trust by not backing the issues they claim to support. Purpose marketing can be a great way to associate your brand with issues your audience cares about. The blow-back can be powerful if your actions don’t match your claims. If a brand can’t follow through with issues they claim they support, customers will associate distrust with the brand. This can happen regardless of their product or service.


You’re Not Superman


No matter how much attention you think an issue deserves, don’t make promises you can’t keep. Supporting an issue and hoping to solve an issue is very different. Ending world hunger is probably not possible for start-up juice company, but if that’s your issue, make sure an excess fruit order doesn’t end up in the dumpster.



The New Town Square & Marketing Activation


The city of Los Angeles is pouring millions of dollars to reenergize its downtown spaces and it’s setting the stage for marketing activation. This revival of monitored public space is something brands should take notice of. Open spaces, foot traffic, and new infrastructure, is a great combination to get new eyes on your brand. New polished parks and public space are popping up all around downtown Los Angeles. These spaces have attracted fairs, concerts, and impromptu gatherings. Brands should capitalize on these new opportunities by being visible and even more, get involved.


Public urban spaces and the events they hold allow for brands to access more potential new clients than they would be able to contact in suburban environments. Because of the design of these spaces, large crowds are comfortable and mediated. This allows brands to be strategic where they setup displays or provide services.


The opening of urban space should be on your brands radar because if not, it will be on your competitors. By utilizing your marketing activation you can rapidly be in touch with diverse populations. This will limit the amount of resources that have to be used while gaining the most exposure. As the city continues to expand and change, your brand should also stay fluid and be able to adapt to the changes happening in the environment.


Don’t forget your older customers, other agencies surely won’t. While diverting resources to downtown areas it is important to continue to foster relationships with previous communities to ensure they do not feel abandoned by your brand. Also be aware that the city is trying to make these new spaces a success so do not be afraid to reach out and be a part of public programing if you have something to contribute.



– Add timely relevancy




Making great branded content is hard. With so much content — both branded and non-branded — competing for audiences’ attention, earning genuine engagement takes serious skill (and a little bit of luck). 

But when it’s done right, branded content can be highly effective, and even outperform traditional advertising.


So what’s the difference between a massive flop and a great branded content campaign? Through our experience producing winning branded content for major brands, we’ve learned that it usually comes down to asking the right questions before you start. 


Here are the 8 questions you need to ask while you’re strategizing a branded content campaign:


1. Why does this campaign need to exist?

Unlike traditional advertising, branded content doesn’t guarantee you a captive audience. That’s why creating something truly engaging is so important. 


But for content to be truly engaging, it has to have a reason for existing — and that reason has to go beyond selling a product.


Dig into the meaning you want to explore with your campaign. What’s it really about? Give your audience a compelling story they can’t look away from. 


Until you have the “why,” you can’t leave the concept stage of production. And you should continually be asking yourself why throughout the process, ensuring everything comes back to the core of why the campaign exists.


2. Am I acting like a tourist?

Platform selection is key for any branded content distribution strategy. But the No. 1 rule of distributing your content is that you should never bring “matching luggage” to different platforms. What works on one platform won’t work on another, and you’ll end up looking like a tourist. 


It’s just like traveling in the real world; if you want to fit in, you have to think like a local. So understand what the locals like — quality is in the eye of the beholder, after all.


For example, you may have a moving and beautifully produced short film that will be perfect for YouTube and earn great engagement. But that campaign format would never work on TikTok, even if it was trimmed to a vertical 15-second clip. 


One of the biggest branded content mistakes we see is brands producing a campaign that fits one platform best, and then trying to fit the same content into different formats after the fact. If you don’t bake the platform distribution into your pre-production process, your likelihood for cross-platform success goes way down. 


3. Should I serialize it? 

Many brands think of content campaigns as discrete entities. But some of the most successful branded content campaigns are actually several pieces of content. Think: video series, podcast series, live presentation/event series, and content that references earlier IP. 


There are many benefits to a branded content series — namely:


  • It allows you to see how the first piece performs so you can make tweaks and optimizations for the second (and third, and fourth) iteration.

  • It can help you build an audience of genuine fans.

  • It reduces costs and production time for subsequent content. 


So ask yourself, does your idea have the legs to extend to several pieces of content? If so, consider capitalizing on the benefits of serialization. 


4. Who am I really competing against?

Typically, when you’re brainstorming marketing initiatives, you’ll see what your competition is up to and try to beat them. 


But when it comes to branded content, you’re not competing against those guys — you’re competing against the entire internet for audience attention (no pressure). 


The bar is actually set by non-branded content — TV shows, viral videos, the news, people’s online communities — so you have to create something really special and unique to earn people’s attention. 


This is a really important concept to grasp, because it can mean the difference between creating a campaign that simply outperforms the competition and a campaign that outperforms your wildest expectations. 


5. Could anyone else tell this story?

This question is one of the best barometers for whether a concept is worth executing. 


Any brand can copy popular content, but these copycat campaigns rarely succeed. So before you decide to slap a branded hashtag on a TikTok challenge, you need to ask: what is it about my brand that makes it uniquely qualified to tell this story?  


In other words, don’t think of it as branded content — think of it as content that is your brand.


6. Am I giving my audience a reason to stick around?

Most branded content is distributed online, which is a double-edged sword: You can reach millions of people, but they’re always one tap or click away from leaving for greener pastures. 


So, yes, content must be engaging (obviously). But more than that, the entirety of the content must be engaging. 


Get down to the nuts and bolts: What’s happening at 1:25 of your video to keep folks engaged? 3:18? 6:34? If you can’t justify every timestamp, then you still have revisions to make. 


Pro tip: engagement isn’t always about the content itself. For example, in a livestream event we did for 2K, we offered free product redemption codes at intervals to give viewers an incentive to stay actively engaged. 


7. Am I measuring what matters?

When it comes to branded content, traditional media KPIs don’t always apply. Things like views are sometimes considered “vanity KPIs” — they show interest, but not engagement. 


The measurements that matter will vary per campaign and per platform. 


For example, you might measure indicators such as shares, bookmarks, comments, new followers, and length of time spent engaging with the content. You might also conduct sentiment analysis of the conversation surrounding the campaign.


Like the rest of your campaign, your KPIs must be customized to each platform and your unique goals.


8. What happens next?

So, you’ve gotten someone to engage with your branded content. Now what?


The best branded content campaigns roll seamlessly into a next step to keep the engagement fire lit. 


This may look like:


  • An invite to a future event

  • A product redemption or coupon code

  • A cliffhanger for the next episode of a branded video content series

  • A contest with results to be announced in the future


Engagement doesn’t end when your content does. Making your audience feel like they want to take action is the ultimate branded content secret sauce. 


Sounds complicated…

And it is. There’s an art and a science to creating great branded content.

– Connect the campaign to your values

– Create an opportunity for emotional connection

– Add thought leadership and make it interesting







More than 15 million views were racked up during #2KFest, as people all over the world tuned in to the first-of-its-kind virtual experience. The 24-hour global livestream event hyped fans up for the upcoming launch of NBA 2K21, with content featuring NBA stars, musical talent, and cultural icons entertaining audiences, driving engagement, and generating sales. The campaign was a massive win.


From #2KFest to YETI’s Stories, well-produced content across creative channels can be a cornerstone in shaping consumer opinion and has increasingly become an integral part of the larger brand marketing ecosystem. When it’s done right, it is a dominant driver of “brand recall and brand lift.” Instead, brand partners often spend massive amounts of money, energy, political capital, and, most importantly, time to produce a single piece of content for all platforms, only for it to end up being untimely, irrelevant, and impersonal.


Luckily, the rules of the game are changing. Brands that want to be successful in the new media landscape will have to abandon traditional perspectives and approach content development differently. It’s no longer about matching luggage. The key behind an effective content strategy is having the right understanding of what branded content is, focusing on experience, impact, and connection, and delivering it all at the speed of culture and in the right places.


The Value Your Audience Wants


Understanding branded content starts with focusing on the driver behind its success: the audience.


We all know that consumers are savvier and more in touch with what a brand is trying to share with them. They’ve become “banner blind” and have perfected the skill of ignoring advertisements that disrupt their daily lives and provide no value.


Ironically, the trick to bypassing these defenses is to not be tricky at all. Clear, authentic, and honest messaging is the foundation of effective content. It’s how you establish and keep the trust of your consumers. With that in mind, you can then provide value through the content itself by delivering your message in a way that is non-invasive, entertaining, and contributive to the audience’s lives — all while enlisting the right authentic talent or spokespeople to help do so.


Don’t treat the content as a soapbox to shout your core brand messages from. Explore how your brand — your product or service — can contribute to your customers’ lives, communities, or cultures. Show it to them through honest actions and share that story in a way that not only illustrates your brand’s unique voice but is genuinely beneficial and entertaining.


Moving At The Speed Of Culture


Creating lean-in content that is truly entertaining and unique requires moving at the speed of culture to maintain relevancy and brand authenticity. Ever-changing values and the constant news cycle present challenges, but with any challenge comes opportunity and, in this case, one to connect directly with the most important audience: the engaged.


For example, Stella Artois’s holiday campaign understood the pain of a pandemic holiday season and sought to soothe it through a celebration of family and traditions. Released right on time in early December, “Stella Reignites a Family Tradition” made a deep connection with its audience by sharing the story of the Martinez family, who were rekindling their cultural tradition of making tamales.


For example, Tanqueray recently launched their Sevilla Orange product nationwide in time to capture the excitement of the upcoming summer season. The content series features pop-culture icon Joe Jonas as a “not-so-average” weatherman predicting “Sunshine In a Glass.” The comedic content not only leveraged Joe’s audience and showcased his creative talents but captured the nostalgia of socializing outdoors while keeping the brand front and center. The content quickly drew buzz across earned and social media.


It’s not just about being able to keep a pulse on cultural developments and trends. Moving at the speed of culture requires a readiness to move and the ability to move quickly. This means being willing (with the proper guidelines, of course) to hand your brand over to the relevant artists, talent, and creators to work their magic, as well as having an agile team of diverse experts that represent the culture you’re trying to reach and can provide astute insights.


Being Where The Action Is


Branded content works because it goes beyond being an advertisement and puts you directly in the middle of the action with your audience. The trick is to utilize all kinds of formats and mediums that your audience enjoys, from podcasts and films to influencer work and brand documentaries. It’s asking: How can we communicate our unique message in a way that the consumer wants to consume, experience, and share with others? How does that differ from place to place?


Created content should be specific to the platforms that your audience lives on so that once they do encounter it, it’s easy for them to lean into the content, experience the benefits, and be compelled to commit to a clear, impactful call-to-action.


At the end of the day, branded content is about creating something that people actually care about. It’s effectively delivering content that entertains, improves their lives, or inspires them to be a part of something bigger. Doing so does more than just drive engagement or boost sales. It brings a brand to life.



Companies around the world are increasingly targeting a customer’s 5 senses in brand campaigns as part of the emerging popularity of sensorial marketing. 


A study by Mood Media showed businesses saw up to a 10% increase in sales during sensorial marketing campaigns, allowing for a 6% increase in cost per item to meet the increased demand. The data contributes to a growing consensus among the academic community and the marketing world across a broad spectrum of industries on the value of further appealing to the human subconscious to influence consumer behavior.


It all boils down to the science of embodied cognition, which explains how human beings and other organisms act upon bodily sensations when making split-second decisions. 


In a conference paper by Dr. Laimona Sliburyte, former business administration professor at Kaunas University of Technology, concluded that triggering an emotional response to certain stimuli was a key factor in influencing customer decisions, as well as their perception of quality of the goods/services rendered.


When it comes to experience marketing on a digital platform like Instagram, there are a plethora of means marketers can use to increase conversion by utilizing visual and auditory stimuli. However, appealing to a customer’s other three senses — smell, taste, and touch — in a digital marketing campaign is complex and requires considerably more strategic planning.


Scent plays an important role in customer decisions, provoking a 28% increase in emotional response among consumers. This makes scent one of the most powerful senses for a brand to target. For example, an experience marketing campaign to convert a potential customer using scent could be a direct mail campaign after providing their contact info at a brand activation to receive a scented sample of luxury perfume or a new air freshener fragrance. 





What Are the 5 Senses?


The five senses — sight, smell, sound, taste, and touch — allow us to process information about our environment. Evolutionarily speaking, the ability to collect information on our surroundings and develop automatic responses based on a memory of our experiences has been a critical component of our survival as a species.


Throughout human history, our five senses were used to detect harmful foods, predators in the area, and a myriad of other potential threats to our survival. Our senses are in a continuous symphonic operation with one another to store “data” in our subconscious mind to process a future response to stimuli. 



What is Sensorial Marketing?


While brands can create marketing campaigns that appeal to a customer’s values or the trends of a subculture, sensorial marketing allows marketers to decode the human decision-making process by shaping tactics around evoking an automatic response from the 5 senses using sensory/sensorial marketing. 


In recent years, the subject of sensory marketing has garnered enough attention among academics and marketing communities alike that a team of researchers at Munjal University published a research article in 2021. It presents a systematic and critical analysis of three decades of sensory marketing research using bibliometric analysis. 


The research team examined hundreds of studies on the subject from peer-reviewed sources. They concluded the 5 senses play a dominant role in driving brand awareness and multiple senses of a consumer must be triggered so their overall experience becomes a stored memory.





How to Target the 5 Senses in Marketing


As an increasing number of consumers shy away from brick-and-mortar retail stores, shifting their focus to using online platforms to purchase clothing, furniture, and necessities, the need for companies to invest in sensorial marketing, and experience marketing in general, is increasingly becoming key to maximizing any engagement with consumers, whether digital or in the physical world. 


Here are five ways you can use sensorial marketing in your marketing efforts.




Sight is the most critical sense when it comes to processing immediate information about our surroundings. Sight is also the most often used sense in sensorial marketing. Sight is a sense that is vital for focusing on the visual appeal of branding — think colors, shape, and iconography.


Using a professional graphic designer, a memorable logo can have a lasting memory or at least result in a social media post. High-quality, full-screen social media videos can also attract online attention. Fast transition videos of attractive, happy people enjoying your product/service are an especially effective way to invoke a stimuli response in digital consumers.




Targeting consumers by smell is a tactic that can be quickly deployed for brick-and-mortar businesses. Abercrombie & Fitch is an example of a large retail chain that famously used billboard scenting to boost their brand appeal. However in 2017, it was found their campaign backfired after the Huffington Post reported the fragrance Abercrombie & Fitch used was linked to increased anxiety for in-store shoppers.


While it is important to avoid overpowering scents, marketers can use free samples for promotional material sent by mail to keep a customer engaged after validating their interest and providing their contact info in store.




Sound has a powerful impact on invoking nostalgia — maybe you hear an 80s pop hit and can’t help but nod your head. Carefully plan the sounds used in promotional videos and secure the rights to songs that target an audience’s youth.




Restaurants and grocery stores incorporate taste in their marketing by periodically offering free giveaways and sales to bring past customers via social media and/or email blasts. Free samples incentivize loyal and potential first-time customers to buy through demonstrating its value by using a visual that invokes an initial response of the perceived taste based on past experiences with the brand.




Creating showrooms in highly-visible public spaces such as town squares or parks is a cost-effective, but powerful experience marketing strategy for a furniture or mattress company to create memorable experiences in potential customers through touch and feel. These companies can send free samples to bring home and share with their partner. Clothing stores are also beginning to see the benefits of allowing customers to try on clothes before they buy online.


If you want to incorporate the 5 senses in your company’s next marketing campaign, then learn more about NVE’s approach

– Choose a variety of activities that are a mix of physical and virtual

– Create exclusivity

– Target like-minded consumers

– Document everything in HD-quality photography and videography, then share, share, share


NVE partnered with SPIN, to create a brand experience campaign that generated interest among like-minded consumers and city officials for their safe, reliable, and eco-friendly e-scooters. 


We began by finding an authentic connection to the brand’s key offering — an eco-friendly transportation alternative for life in the city. We chose a vibrant San Francisco neighborhood and crafted messaging around the scooter’s sustainable design that includes swappable batteries that keep scooters out of the landfill. With climate change a top concern for Gen Z, NVE was able to connect with consumers through a green alternative to commuting around the city.


We invited the public to give the scooters a try with test rides around the city and added branded touchpoints at every interaction. Guests were welcomed in a branded reception area, provided with a product demonstration, and a keynote by SPIN’s CEO on their sustainability mission. 


The SPIN brand experience was designed to provide a personalized experience that offers more than a retail window setup. The brand experience’s reach was then amplified by turning footage and photography captured during the event into engaging social content.


The key takeaways from the SPIN brand experience campaign:


– Find innovative ways to engage with consumers and boost brand appeal

– Be thorough in analyzing market research and go straight to the source instead of making assumptions about what they want or need

– Combine the allure and exclusivity of live events with repurposed content for social media

– Identify performance goals and track metrics in the same way you would for any other campaign

– Create a diverse, cross-functional team to develop campaigns that involve the whole company. Marketing, public relations, human resources, sales, and operations should all be authentically integrated into experience marketing campaigns


What could be more aligned with Gen Z consumers than a launch party for Instagram’s IGTV? We learned the storytelling aspects of social media by building a theme centered around the platform’s top influencers. NVE took a San Francisco venue and built eight unique rooms themed to match the personal brands of different influencers. Then, we invited influencers to create content using these spaces to share with their audiences and generate buzz for the IGTV launch.


STUDIO SEVEN CONSULTING creates scalable, modular marketing teams to help catapult industry innovators into household names, and keep products flying off the shelves. 


Founded in 2007 and with deep roots in the food, beverage, wellness, entertainment, and experiential spaces specifically; we help consumer-facing brands build better tools, systems, and strategies to take their projects to the next level. We are autonomous global collective of marketers and creators with passion for creativity and results who don't subscribe to the traditional 'one-size-fits-all' agency mentality. We are growth partners and brand accelerators, with an impressive talent roster of industry experts from across the globe.

Successful brand building in today's media landscape requires a unique understanding of how a product or service can thrive in both analog and digital environments. We utilize our relationships with the world's top influencers and celebrities to create bespoke content, campaigns, and experiences that allow us to tell a brands story in a meaningful way, while simultaneously forging authentic emotional connections with their target audiences. We also help to coordinate, streamline, and manage this entire process, acting as a strategic partner and natural extension of our clients internal teams while providing first-in-class service and support at every stage of the brand’s development. 


It is our years of experience and our proximity to these culture-shaping creators which has provided the foundation on which we have built our unique business model on. As the new NFT, Crypto, and ‘Metaverse’ boom continues to drastically change the Social & Digital marketing landscapes, we find ways to leverage and harness new technology while staying focused on creating content, campaigns, and collateral that is is empowering, proven, and human. 

We design tool, campaigns, and experiences that break boundaries, change industry standards, and push the world forward. We help already iconic brand to stand out from the competition and remain category leaders by creating effective marketing tools, systems, and strategies that have been designed to inform, inspire, and uplift their customers and communities. 


By taking a proactive, results-driven approach and working quickly and creatively to meet and maintain the demands of a rapidly evolving market, we help these brands keep connected to editors, influencers, and their audiences in direct, meaningful, and authentic ways. 

They say life is really just a collection of emotional experiences. Afterall, emotion is what connects us to the people, places, and things that we love the most - and emotion can really only come from one place: experience. Our team is a leading innovator in crafting safe, effective, and highly memorable brand experiencers in the wake of COVID-19. (Sourdough starter kits, anyone?) In today’s media landscape, the content shared online paired with being able to effectively reach and engage with core audiences (and the celebrities, influencers, and experts  they love) can truly make or break a brand. Relevant, relatable, and visually stunning social content is imperative to digital success.  Today’s consumers don’t just buy into a brand, they join it. This is why the most effective assets, packaging, graphics, POS, creative, and advertising campaigns are often the simplest ones. They are easy to understand, and impossible to ignore.  Retail marketing and our ‘social media street teams’ are an effective and innovative way to drive increased product trial; gain valuable consumer insights by city, region, and neighborhood - and help bolster your brand’s social + digital footprint - simultaneously. Fom concept and coordination to final cut and delivery - we have the tools to create stunning video content that cuts to the core and gets to the point. Every brand has a story - let us help you tell yours.Branding is what connects a company to its community, and should speak to: why you started, where you plan to go, and who you hope to take with you on the journey. Where to next? Our team of veteran Publicists are the most valuable tool in your toolkit. They know how to showcase what’s hot, minimize what's not, and most importantly - how to craft and deliver a story worth telling in order to grab headlines, and gain market share.Our unique business model was founded on the principle of collaboration and community over competition. By forming alliances, partnerships, and bringing thought leaders across multiple industries and mediums: we are building an army of opportunity. Digital Brand Experiences

Social Media

ManagementGraphic Design + AdvertisingConsumer Sampling  

Experiential activations provide a platform for brands to really show their cards to consumers and foster long-term loyalty. Engaging face-to-face with event attendees removes ambiguity and fosters a dialogue of mutual respect.

No matter the sector, brands can use experiential to affect the customer experience. Here’s three tips.


1. Build trust through transparency


Consumers can tell when brands are trying to hide something, so brands shouldn’t keep their agendas secret. By 2020, the consumer experience will be more important than price and product.


2. Activate with context


No customer experience exists in a vacuum. Per IBM, 76 percent of consumers expect companies to understand their personal needs. Before diving into an experiential program, ask: “Why does this experience work for this audience right now?” Successful activations challenge consumers to step outside their comfort zones while staying within a context relevant to them.


3. Create experiences to learn from


Experiential programs aren’t just a way for consumers to learn about brands; they’re a prime opportunity for brands to gain deeper insights into targets’ behaviors and sentiments. Build events with the means of capturing useful consumer information. RFID technology is one of many simple yet incredibly effective means of integrating gamified analytics. Then, brands can boost retention by listening to customer feedback and optimizing the next event per the insights they gain.


For companies big and small, in industries niche and mainstream, experiential marketing drives engagement like no other tactic. Follow these tips to create experiences that transform the way brands—and industries—fortify consumer loyalty.

Film +


Branding +



RelationsStrategic Partnerships Across fromWE BELIEVE THE RIGHT MOMENT WILL TRANSFORM SOMEONE FOREVER the main stage at Outside Lands Music and Arts Festival, Prime Video brought surreal-reality to San Francisco with a bold Paper Girls experience. The new series - based on the comic by the same name - is about four young girls who, while out delivering papers during the “Hell Day” 1988, become unwittingly caught in a conflict between warring factions of time-travelers, sending them on an adventure through time to save the world. To celebrate the new release of the show Prime Video tapped agency, AKJOHNSTON Group to invite guests in and experience this firsthand.

“We wanted to amplify themes from the show with a general look of wonderment with colors and visuals from the series premiere - now streaming on Prime Video - which is what we and our agency partner seamlessly executed,” explains Prime Video’s Jen Verdick, “so much, that one out of every six ticketed attendees of the festival stopped by!”

Paper Girls’ own star, Riley Lai Nelet, even popped in for an impromptu shoot, as well as a handful of surprise guests like Rami Zein, Talia Jackson, Tyler Oakley, and Bella LeBaron. To the 200,000+ guests who came to enjoy sets by SZA, Green Day, and Post Malone, Paper Girls’ visually electric activation was the perfect complement to Outside Lands’ unmatched energy!To celebrate Pride Month and the release of Season 2 of Hulu’s Love, Victor, Hulu tapped AKJOHNSTON Group to create iridescent closets that guests are able to photograph, boomerang, or even physically come out of when we are in their town or at Disneyland Resort to celebrate Pride and the courage it takes to live an authentic life.

At the end of “Love, Victor” season one, our charming lead takes a big, brave step in his life and comes out as his authentic self. The Hulu and AKJOHNSTON Group’s activation honors and amplifies the many different shades of love and self-expression that the LGBTQ+ community embodies. On Friday, June 11th - 2021, the cast of Love, Victor caught up with the Santa Monica activation and met with fans and members of the press community in celebration of the sophomore season release.Huluween 2021 was one for the books!

Hulu hosted a free Halloween experience at the Santa Monica Pier Halloween weekend and we were beyond excited to be chosen as their experiential partner for this awesome and spooky event. Together with Hulu and partners, we created a SUPER SCARY experience where passersby were able to step inside the mysterious world of Uluh (get it?? Hulu spelled backward) —the malevolent evil spirit that’s been “haunting” Hulu’s streaming platform this year.

AKJOHNSTON designed and custom fabricated Uluh’s Mausoleum and interactive video experience with guaranteed SCARES! We also transformed a 1953 Studebaker Land Cruiser into a ghostly photo moment, alongside multiple other branded Huluween props perfect for the socials. ...then Uluh got to work ...BOO!!What had begun as a simple stunt of an extension of the YSL Beauty Hotel during weekend one of Coachella, quickly grew to include an 80’ pop-up store, impressive and immersive set dressing, a half-acre balloon field, billboard, and a 25’ high neon lipstick monolith - all for the Insta!

With only three weeks to build, we quickly scaled our involvement to fabricate fixtures, props, signage, and large format fabrications that needed to withstand 130MPH wind, 120-degree temperatures, and even rain. The result was incredible, sparking international press and exposure for the four days of our activation. Not only did YSL capture incredible photo and video campaign media, but the station then opened to the public and quickly thereafter became a viral sensation.

Our pop-up store was a hit: hosting beauty stations, custom engraved cosmetics, a bar, and even a YSL Beauty vending machine for guests to enjoy. Of course, no one could have predicted that this would be the most successful pop-up store in YSL’s history with higher sales by period and sales per square foot over the course of the long weekend!The Hulu ‘Acentos Bienvenidos’ event took place at the Citadel Outlets in Los Angeles to celebrate Hispanic Latinx Heritage Month. We had the honor of facilitating six shows featuring Mariachi Arcoiris de Los Angeles, Yamila Guerra & Yalil Guerra Orchestra, and Heart Of Samba Entertainment. The event was hosted by Valentina (RuPaul's Drag Race) and Alexander Rodriguez.

Along with these amazing performances, the ‘Acentos Bienvenidos’ event also showcased art by outstanding Latinx artists such as Sonia Romero, Nicholas Hernandez, Gabriela Alemán, and Mel Depaz. All the art pieces were inspired by Hulu originals and installed at Citadel Outlets all weekend for people to enjoy.

A huge shout out to Hulu for giving underrepresented voices a platform!501® Day was a hit with Hailey Bieber’s new campaign featuring designer Heron Preston at the Levi’s® Haus in Los Angeles! Heron was in his element customizing Levi’s denim inside a custom-built orange acrylic platform.


More than a place to work, we’re an institution that empowers people to become better versions of themselves— here and everywhere.

Our community is comprised of individuals who are diverse in their background, expertise, and opinions. We fearlessly champion the belief that fresh ideas can come from anywhere and anyone.

Collectively embodying our mantra, the Polished Hustle, we embrace every endeavor with grit and grace.



We empower our people to create work that enlivens conversations at a global scale.




We challenge ideas to the edge of possibility to find fresh perspectives.




We build the best versions of ourselves - both personally and professionally.




We counsel and protect our own.



COLLABORATIONWe believe that our environment has a direct impact on how inspired, connected and empowered our employees are to achieve their highest potential.

NVE had the unique opportunity to design our Los Angeles headquarters from the ground up and was committed to creating a space that exemplifies our unique culture and creative process.

Our guiding principles of fostering greater opportunities for collective creativity, concentration and collaboration served as the filter through which each design consideration was carefully made, from the floorplan to the doorknobs.

Custom Fabrication Builder (Treehouse)

at NVE Experience Agency (View all jobs)

Los Angeles, CA

NVE is a brand experience and production agency dedicated to building ideas rooted in culture and guided by the principle that ‘The Right Moment Will Transform Someone Forever.’ NVE’s team of creatives, strategists and producers develop insight-driven ideas rooted in culture to convert consumer attention into commitment, action, and brand loyalty.

Building with Perspective - Treehouse Fabrication & Scenic is a seasoned team of craftsmen and craftswomen who transform impressive visions into tangible realities, delivering custom-fabricated environments for both brands and agencies.

Summary of Position: 

A great Custom Fabrication Builder is an individual that can effectively implement all approved construction methods into projects while prioritizing shop safety and quality control. The Custom Fabrication Builder is an essential role in the Treehouse company structure, the level of talent and attention to detail that builders apply to their projects directly represents Treehouse’s capabilities and dedication to quality to our clients.

Job Responsibilities:

  • Understand detailed architectural drawings, schematics, shop drawings, production timelines and blueprints.

  • Receive and inspect raw materials for any defects.

  • Store raw materials in their respective areas and in an organized fashion.

  • Prepare and set up machines and tooling for woodworking and metalworking.

  • Operate or assist in the operation of woodworking and metalworking machines.

  • Use hand tools and hardware to assemble raw materials.

  • Operate or assist in the operation of paint equipment.

  • Operate or assist in the operation of lamination equipment.

  • Execute quality control inspections throughout the build process ensuring that finished materials are free of defects.

  • Package finished materials in boxes or on pallets for transportation.

  • Load and unload finished materials onto trucks.

  • Maintain shop organization and cleanliness and comply with all shop cleaning and shut down procedures.

  • Operate both the shop forklift and the shop truck in accordance with OSHA and DOT regulations.


  • Must be able to work with others in a team environment and follow directions from their supervisors and peers.

  • Treehouse has a strict zero tolerance rule when it comes to drugs and alcohol, TH builders must be drug and alcohol free whenever on duty.

  • Exhibit strong customer service and interpersonal skills.

  • Possess solid analytical and problem solving abilities.

  • Able to manage time efficiently and be able to multi task effectively.

  • Demonstrate strong organizational skills and be extremely detail oriented to meet specifications and maintain a safe work environment.

  • Builders must be able to operate wood working tools such as table saws, chop saws, finish guns and other woodworking related tools.

  • Builders must be able to operate metal working tools such as chop saws, angle grinders, tube benders, welders and other metal working related tools.

  • Able to work overtime on certain projects in order to meet tight project deadlines.

  • Valid driver’s license and a safe driving record.

  • Treehouse installs their finished materials around the world, TH builders need to be prepared and willing to travel with the items they build.

  • TH builders need to display a strong commitment to shop & job site safety and efficiency.


  • Job is onsite at our North Hollywood, California fabrication studio.

We foster cross-division and interdisciplinary dialogues.







Marketing is an age-old tactic since the beginning of buying and selling, though undoubtedly, efforts in advertising have changed throughout the years. From paper posters hung outside of business establishments in the 1800s to interactive rich media mobile ads in 2022, how marketers target, interact, and provide customer relationships with brand image makes your marketing degree in 2022 a versatile asset.


A marketer’s duties include activities representing the brand voice and customer relations while tracking and managing sales efforts and trends. Marketing has such a vast domain in 2022 that there are hundreds of jobs in which you can apply your marketing degree.



Marketing Degrees & Certifications

Whether a degree or certification is needed to enter the marketing world depends on what you want to accomplish within the field. Several marketing jobs, such as copywriting or social media management, don’t require a degree. Certifications, like HubSpot Content Marketing Certification, in these areas will showcase knowledge while hard skills highlight talent.


However, many employers require a degree when seeking higher level marketing positions. Marketing degrees are available with different focuses at all levels of education. Areas of study may include:


  • Marketing Management Degree

  • Public Relations Degree

  • Marketing Research and Analytics Degree

  • Digital Marketing Degree

  • Integrated Marketing Communications Degree



Marketing Career Opportunities

Today’s marketing efforts require a robust strategy for engagement, creation, data and analysts, and design. This means that employment opportunities exist almost anywhere goods or services are sold and can be found within:


– In-House Employment: An in-house team handles all aspects of marketing a company’s product or service. In-house marketing means that employees work as a team and deeply understand the company goals, culture, and brand, as their brand is the only focus.


– Agency Employment: A marketing agency serves several companies as clients. Agencies employ a full spectrum team of marketing talent and consider a company’s goals when developing a marketing strategy.


– Freelance/Contract Employment: Companies that need a specific task handled or have an area within their marketing tactic that they need outsourced hire freelance or contract positions. A freelancer offers particular skills, fulfills a mission, and then moves on to a different company or task.


– Remote/WFH Employment: When the world went remote, many businesses realized that much of the work could be done from home, which is particularly true with marketing. Jobs like digital advertising specialist, social media manager, or internet marketing specialist all offer opportunities to work from home within the marketing industry.





Jobs for Marketing Majors in 2022

Knowing how you want to apply your degree will help you determine which area of study to focus on. Here are some positions available within the marketing industry.


Content Marketing

A content marketer understands the value of the business they represent and can convey that message accurately to customers. A skilled content marketer will connect with a business’ audience to establish meaningful relationships, build new clientele, and retain existing customers.


Within the context of content marketing, several roles still have distinct duties. Knowing your audience, their habits, and values requires research. Strategizing a digital marketing campaign involves analysis and research-based planning, while maintaining a relationship with customers means interaction. Content marketing jobs include:


  • Content Strategist

  • Digital Marketing Specialist

  • Social Media Management

  • Email Marketing Specialist







In a digital world bombarded with easy-to-ignore advertising, your business needs a way to reach individual customers. A way to connect and resonate with your brand’s voice and culture. Insert the copywriter here.


A direct response copywriter engages a consumer with the value a company offers. Using skilled writing, they persuade the customer to believe in your vision and brand and call them to action with a sense of urgency. Copywriters are needed for:


  • Digital Advertising

  • Landing Pages

  • Email Marketing

  • Blog Content

  • Analytics


The way that companies launch marketing campaigns is a complex process now. Gone are the days when an advertisement simply needed to highlight what a product does. In today’s highly competitive market, the psychology and behavioral patterns behind consumer decisions significantly impact how businesses approach advertisement and customer retention.


Marketing analysts are in demand to help companies figure out what strategies to pursue. To accomplish this task, analysts collect information about consumer behaviors, beliefs, marketing trends, and competitor efforts and measure this information to make informed predictions and suggestions for marketing campaigns. Analytics is needed in areas of:


  • SEO

  • Product Research

  • Customer Decision Journey

  • Pricing

  • Product Development





Public Relations

We’ve discussed how psychology and behavior contribute to marketing success; it also follows that public relations would also have a campaigning role here. The public relations perspective differs from the marketers in fundamental ways. However, both positions have a stake in maintaining brand image.


While a marketer is focused on brand promotion, a public relations role has a vested interest in ensuring that the relationship between a company and its stakeholders is positive. The functions of marketer and public relations often overlap due to their similarities; however, a public relations marketer plays a vital role in the image and voice of a brand.






Sales & Marketing Hybrid Roles

Hybrid marketing, also referred to as omnichannel marketing, is the practice of assuming one brand voice, image, and consistent marketing efforts across multiple advertising platforms such as social media, print, and video.


The tactics of sales and marketing hybrid roles ensure that customers can expect the same experience in-store, online, through email, and on mobile apps, as trust and consistency are essential in marketing longevity.


Marketing Generalist Roles

As the name implies, a marketing generalist is a role that has many duties within the area of marketing. A generalist has a broad knowledge base and is responsible for various tasks. They may take on project management, collect and analyze marketing data, or even be involved with content management.


A marketing generalist can be a highly sought-after position within a company as they can wear many hats and perform most duties involved with marketing.


Marketing Manager/Director

The marketing manager or director oversees all of these roles and ensures each marketing strategy’s success. Marketing directors are at the head of the department and are directly responsible for ensuring smooth operations. They must ensure that a campaign has proper funding and is on its projected track. Within the role of director, you’ll also find:


  • Chief Marketing Officer

  • Creative Director

  • Market Research Director

  • Communications Director


How Much Can You Make in Marketing

The marketing industry is a broad field with jobs in varying positions and levels of expertise. A marketer’s average income depends on several factors, including title, skill, and even which industry you work in. An event marking assistant can expect a $37,225 annual salary with an associate’s degree. At the same time, a chief marketing officer can make upwards of $176,984.


Next Steps After Your Marketing Degree

Experience, networking, and a solid portfolio are three ways to help you break through the competitive marketing world. As you complete projects, pitch ideas, or contribute to successful campaigns, keep an updated record highlighting your skill set to show yourself as a marketing asset.


Joining an organization such as The American Association of Advertising Agencies or Chartered Institute of Marketing will help you continue to develop skills and network with other professionals within the industry. The key to being a successful marketer is continually adapting and growing with the changes.


Final Thoughts on How to Use Your Marketing Degree

Marketing has already undergone dramatic changes since its start. As the world becomes increasingly connected on the go, marketing tactics will continue to evolve to keep up with the demand. These changes mean more positions available and greater potential for earnings. This is all good news for using your marketing degree in 2022. Staying up-to-date on the latest industry trends and plugged into the right organizations will help you continue to advance within this diverse marketing industry.

We strengthen resilience of body and mind.

To close out Asian-American Pacific Islander, Heritage Month we hosted our first-ever Inclusive Learning Lab panel. It was a truly powerful discussion designed to delve into the perspectives of niche groups through discovery, curiosity, and creativity while exploring key learnings as marketers.

This year, we are focused on the importance of inclusivity within the music industry and what role we play in our work. The conversation was co-hosted by NVE team members Michael Tonge (VP, Strategy) and Blue Kim (Strategy Coordinator). Thank you to our special guests Satica (singer-songwriter), Dan Nguyen (DJ/creative director), and William Leong (music producer/engineer).


Their insight and experiences were invaluable and left our whole team feeling seen and inspired. “It was an honor to hold space with such influential members of the creative and AAPI community. We were able to discuss such a broad range of topics. Including the ways that art and creativity can help us heal and transmute our pain to strategic approaches to improving representation in the industry,” Michael Tonge. 


Members of the audience were thankful that we included Satica, who as a Cambodian is of South Asian descent. This is important because as Asian culture starts to become mainstream in our society, South Asian people do not get the same type of representation as their East Asian counterparts. Similarly, attendees were also thankful to hear from someone like Will who has had to navigate being biracial and not necessarily feeling fully connected to either side. Our NVE community was really inspired, loved the talk, and wanted to learn about Cedrick Clark’s four stages of representation and discussing ownership of stories within the community.


“As a First-Generation, daughter of immigrants – I have never been surrounded by people who had similar experiences as me. And even if I was, this wasn’t an easy conversation to casually have (although quite important to have in life). It was extremely powerful to feel represented on a cultural level at the workplace, to hear similar stories as my own, and most importantly see AAPI people thrive in their art,” Blue Kim. 


We look forward to continuing our Inclusive Learning Lab series, and hopefully expanding to in-person experiences to further our community engagement efforts in a city near you.




A pop-up kiosk can be just one element of a successful creative experience marketing strategy. 


A pop-up kiosk refers to a temporary storefront that comes as a freestanding stall, like those seen at fairs or malls. It builds brand awareness by appealing to new consumers and giving existing customers a new way to engage with your brand. 


Why You Should Launch a Pop-Up Kiosk Campaign


A pop-up kiosk campaign may seem to entail a lot of effort for a short experience, but it is well worth it. One of the key benefits of this type of campaign is its versatility. You can reach your audience wherever they are. For example, you can set up a street pop-up kiosk in a local neighborhood or a park pop-up kiosk in a popular park. 




An experiential marketing campaign is the most effective way to connect with your customers. That’s because experiential marketing takes engagement to the next level. It’s a marketing strategy that goes all-in by creating memorable experiences to connect with a target audience in person. Brand messaging is then amplified via social media.


In fact, over 75% of event attendees said they feel more connected to a brand following an experiential event and these experiences can increase customer loyalty by as much as 40%.


When the popular dating app, Tinder, wanted to reach a new demographic of millennial customers, it used experiential marketing to get their attention. NVE helped the brand design Summer Series with beach vibes, using a high-profile social destination in Montauk, NY – the weekend beach destination for social-focused millennial New Yorkers. The campaign featured a series of exclusive social events that engaged guests with branded beach games and served up refreshing surf-side cocktails. It was the place to be for millennial influencers and provided great exposure for the Tinder brand.


What is Experiential Marketing?


Experiential marketing is an approach to customer engagement that utilizes the authenticity of real-life interactions, the exclusivity of curated experiences, and the power of social engagement to create a ripple effect through digital marketing channels. Experiential marketing is also mutually beneficial and a change from endlessly blasting brand messaging on social media channels.


The Key Benefits of Experiential Marketing for Brands


Listed below are the top 5 reasons that brands should consider launching an experiential marketing campaign in 2022. 



1. Increased Sales/Leads


About three-quarters of consumers feel they are more likely to purchase a product or service after a positive experience and companies that use experiences for marketing agree–their sales go up.


2. Authentic Engagement


There are no gimmicks; experiential marketing works to build customer loyalty because it’s rooted in authenticity. It may be a curated event, but the viral social media content that it inspires is an authentic reaction to the engagement.


3. Viral Reach to Elevate Brand Awareness


If you want influencers to talk about your brand, give them a reason. The power behind experiential marketing is in the online visibility boost that follows the actual event, taking your audience from 100 or so attendees to thousands–or millions online. The photos, videos, and messaging inspired by the event and posted by influencers help recreate a digital experience that further expands their reach.


4. Powerful Method to Collect Market Data


Forget about focus groups and research surveys. There are dozens of ways to extract meaningful analytics from experiential marketing campaigns. From attendance and lead generation to sample tracking and digital engagements, it’s easier to quantify the reach of an experience.


5. Memorable Experiences Leave Positive Feelings


Boost brand affinity with all the right stuff – excitement, word-of-mouth, and a customer engagement that doesn’t feel like a sales pitch. Plus, customers are likely to spend 140% more after a positive experience.


Experiential marketing is like event marketing but geared towards forming deeper, emotional connections. It’s like taking social media engagement to the next level by bringing it to life. It’s the ideal opportunity for brands to provide personalized experiences, which are necessary for attracting Millennial and Gen Z consumers. And they’re a powerhouse of opportunity for brands looking to elevate brand awareness and build customer loyalty.





Top 5 Experiential Marketing Campaign Ideas


Creating a successful experiential marketing campaign starts with a decision: do you want to entertain, disrupt, facilitate, or appreciate? These can all elicit strong emotions and provide the basis for meaningful brand-consumer connections. Take a look at how NVE has used each of them with these past campaigns:


1. Bring the Product to Life with a Themed, Immersive Experience


NVE helped FX bring the horror genre to real life using themed pop-ups called the Night Bites Bakery to generate buzz for a new launch and 10th anniversary of the American Horror Story franchise.


It works because it’s engaging and fun. We rarely have an opportunity to step into the worlds of our favorite characters or stories, so when we do, it instantly becomes memorable.


2. Pamper, Indulge, and Impress Guests to Give Them That Warm, Fuzzy Feeling


NVE teamed up with Baileys and influencer makeup brand Winky Lux to launch the Galentine’s Brunch event. First, it’s brunch–a fan favorite among social diners. Second, it’s a chance to dress up and look your best for the camera.


It works because we all like to feel appreciated. Feeling good also sets the tone for building a relationship with attendees.


3. Let People Demo Your Products for a Unique Hands-On Experience


NVE and Fire TV came together to create a spectacle to introduce the future of digital entertainment and allow attendees to test out new products. The event included four days of live engagements and 10 days of intensive content production for digital engagements. Also featured were art displays of defunct entertainment technologies upcycled into something new. In addition to photo ops, contests and giveaways, and a VIP party.


It works because you get people putting their hands on your products and ‘shopping’ without even realizing it. These events are fun, amplifying positive feelings that the attendees associated with the brand and the product.


4. Fill a Need with the Right Venue


NVE helped Red Bull create a themed pop-up space for pro athletes called the Red Bull Consulate for athletes to work out, relax, and, most importantly–host media interviews. The beachside LA hub was designed to be a local cultural experience, showcasing details of LA beach life with all the amenities. The experience was fully branded by Red Bull, so when athletes shared content on their platforms–it was branded. When they took media interviews–they were branded. 


5. Turn Value Alignment into an Opportunity


NVE and Doyenne created an experience called A Day of Advocacy that immersed 200 inspiring women in business, policy, and culture designed to engage, educate, and connect as dozens of branded touchpoints came together. 


It works because the audience is genuinely interested in connecting with like-minded people, so NVE created the opportunity and used it to market a brand.


Experiential marketing can be event-like, but it’s deeper than that. The goal of an experiential marketing campaign is about meaningful engagement. They also create opportunities for going viral on social media by encouraging attendees to share branded content. It’s one of the most powerful word-of-mouth strategies in the digital age; a balance that reaches an in-person and online audience. Ultimately, experiential marketing campaigns are a great opportunity to elevate your brand awareness, build brand loyalty, and drive sales.


Pop-up kiosks significantly reduce your risk because it does not require a large budget while letting you test out creative marketing ideas or new physical locations. You can then analyze which neighborhoods or locations receive the most attention ahead of planning a more permanent location. 


Pop-up kiosks can provide a great return. For example, you pay just 20% of the normal rent when renting space for a pop-up. A kiosk is a smart marketing investment because it reduces risk, especially because it’s only around for a short time.


A pop-up kiosk campaign provides the added benefit of increased word-of-mouth because it creates a sense of urgency. Consumers will want to buy because they know your kiosk won’t be there for long. This can be a major draw for spontaneous or impulse purchases. 


Pop-up kiosks are just one type of experience marketing that the NVE Experience Agency offers. One notable NVE campaign involving pop-up kiosks is the Last One Laughing Amazon Mexico campaign. Participants were challenged to last 30 seconds without smiling. If they did, they got to record a joke and won prizes. 

Product sampling is a high-performing tactic to pull loyal and potential customers closer to your brand. 


NVE Experience Agency specializes in live and virtual experiences, integrated marketing, and experience marketing. We regularly incorporate product sampling marketing into our brand activations to level up our clients’ brand promotions. 


Samples are an especially valuable tool for creative experience marketers at brand activations because they draw in passing pedestrians by appealing to their senses. Think of product sampling as a way to ensure that your marketing campaign reaches the widest possible audience. 




Why Product Sampling Is an Essential Part of Experience Marketing 


One NVE campaign showcasing stellar results from product sampling is the Pre-Game Party for the People created for Smirnoff. The brand activation was star-studded, hosted by American actor Anthony Anderson and his mom “Mama Doris.” The experience gave attendees the chance to taste a range of Smirnoff products and multiple signature cocktails to showcase how consumers can incorporate Smirnoff vodka at their Super Bowl party. 


Offering product samples is not just an excellent way to attract people to engage with your brand ambassadors; it does more than this. It also delivers the advantage of creating brand recognition. After Smirnoff’s Pre-Game Party for the People campaign, even those who did not attend the event heard about the innovative signature cocktails created using Smirnoff beverages. 


Product sampling marketing can also create an emotional connection between a consumer and your brand. People get the chance to try your product and instantly confirm whether they like it or not. 


Product sampling reaches 70 million consumers every quarter, and one-third of customers who try a sample will buy the sampled product in the same shopping trip, according to a study by Arbitron and Edison Media Research. Plus, 81% of people would approach a kiosk offering free samples. 


How to Add Product Sampling to Any Brand Activation 


Now that you understand the importance of product sampling for your brand’s creative experience, learn how to incorporate sampling at your next brand activation.


1. Start By Creating Goals

Define clear goals that you want to achieve with your sampling.


The first thing to do is decide what you want to achieve with your product samples. Do you want to gain new customers or generate reviews? Do you want to cross-sell to existing customers? Do you want people to post pictures and videos on social media? If it is a brand activation, you likely want to attract new customers. However, this may not always be the case. 


2. Think About Your Target Audience

Consider the preferences of your target audience.


Next, think about your target audience. Who do you want to attract to your brand activation by using product samples? Are they existing clients you want to retain or buy additional products? What is the target demographic and their product preferences? 


3. Select the Products to Sample

Decide which products will best help you reach your goal.


Decide how large a sample you want to give out. Circle back to the previous two steps and figure out which products are likely to appeal to your target audience and help you hit your KPIs. 


4. Plan to Incorporate the Samples Into Your Brand Activation

Determine the best way to sample your products during the brand activation event.


For food or drink brands, you can offer your product as refreshments to event attendees. Are attendees going to interact with your product at the event? Or will they get a sample to take home? Some of this may depend on your product, but you can even do both. 


5. Promote Your Brand Activation and Samples

Mention the samples in your ads for the brand activation.


Incorporate terms like “free gift” or “enjoy [product] on the house” in your ads. This will also help bring more awareness to your brand activation. It does not have to be included in all marketing material, but it should be explicitly stated. 


6. Incorporate Social Media

Use social media before, during, and after your event to boost brand activation reach.


Social media must always be a part of your pre-event marketing. During the event, encourage people to share content on social media with branded hashtags. You can also get creative and set up photo booths or a table to take Instagram selfies. Social media sharing will then continue long after the event. You should also share photos of the event on your social media profiles as a recap. 


7. Track the Results of Your Sampling

Look at impressions and other metrics. 


During and after the event, track data to see how successful the campaign was overall. It can be hard to pinpoint the impact of product sampling, but there are ways to get an idea of this. Surveys and polls are both great options. 


Product sampling can be beneficial to almost any creative experience marketing campaign. Free samples let your audience try your product, build brand recognition and hopefully become brand advocates.



Top 5 Pop-Up Kiosk Ideas




From a mere $1.7 billion in 2016 to an estimated $13.8 billion in 2021, the influencer marketing industry has enjoyed exponential growth in recent years. It goes without saying, though, that its success didn’t occur overnight. Nearly two decades have passed since the emergence of the modern digital influencer and things have — quite literally — not been the same since. 


From a change in terminology to the transformation of content and campaigns, here’s how influencer marketing has evolved. 


The Rise of Creators


One of the most obvious signs of change has to be the transition from the use of “influencers” to “creators.” It’s been seen in the naming of brand initiatives like Pinterest Creators Festival or Instagram for Creators, all of which have hinted at the evolution of influencer marketing into something more inclusive. While it may seem like semantics, this small change has huge implications. 


Maurice Aouad, Director of Creator Marketing at NVE Experience Agency:

When influencers first surfaced, it was very one-dimensional. It was typically the people who had a pre-existing platform, whether it was on Pinterest or some sort of blog, and attracted a millennial audience. From mommy bloggers to influencers within the food and exercise space, those were the people at the forefront of creating content. In the beginning, it was all about the platforms dominated by millennials.


Now, the demographics have changed and brands are most dead set on Gen Z. The idea of a “creator” is broader and more casual. Anyone posting content online is technically a creator, whether it’s a musician, a celebrity, or a vlogger. The audience is now bigger, younger, and more dynamic. There’s a niche for everyone, with more interests than we could ever imagine. 


But the definition of a creator is far from the only thing that’s changed. The relationship between creators, brands, and agencies has also evolved. Brands now look to agencies to expertly curate all aspects of creator marketing, while creators are being encouraged — more than ever before — to do what they do best.


In other words, that one-dimensionality of the brand-creator exchange is gone. Creator marketing is no longer about a brand throwing money at a creator to make or promote something. Instead, the parties come together as equals with the goal of creating more meaningful, more purposeful content.


Maurice: Before, a brand may have gone to an agency and simply asked, “Hey, I need 20 influencers. Can you source them for me?” Now, brands are more open to working freely with the agencies and trusting them to come up with creative concepts and feedback. We’re really seeing agencies lead the charge on creating the creative and social strategy. 


Also, both the brands and agencies are becoming more lenient with letting the creators create what works for them. When it was very much about having “brand guardrails” and following the brand’s rules, the content wasn’t great. Now, brands and agencies are starting to realize that when we let creators actually do what they’re good at, we really crush it on content.


Brett Hyman, President and Founder of NVE Experience Agency:

The brand experience is like a canvas, a blank canvas on which a creator can paint their creative work. It provides a foundational tool that they otherwise wouldn’t have. By working with brands and agencies, a creator doesn’t have to find their own venue or place to shoot or figure out what piece of content to create. 


[Rather than controlling the content], agencies provide a broader range of tools, capabilities, and access for a creator to create something better than they may have done on their own.


More Power To Create Better Content


This change in dynamics between creators, agencies, and brands effectively led to greater creative synergy. Content and campaigns are now often approached differently, becoming long-term projects that are intricately integrated with all kinds of promotional elements. These integrated campaigns are what lead to an exponential return on investment.


Brett: Integration is this idea that a campaign performs better when it’s not just a one-off event living in a silo or a fleeting moment that’s only one day or one time. Instead, it’s all about programs and campaigns that integrate a variety of vehicles, including live events, digital content, brand partnership, social and creator strategy, and interactive and digital elements. 


Maurice: Gone are the days of one-off pieces of content, which typically don’t perform as well. We’re seeing a lot of creators, especially bigger ones, be less excited about doing just one piece of content and then dipping out. They want MSAs. They want to be a part of longer campaigns and have more of an impact.


But as creators get more and more prominent, they’re also getting smarter. Knowing their worth, they’ve hired lawyers, agents, and managers to help protect their own brand. 


These days, with how structured it all is, working with creators is not unlike a traditional Hollywood deal. Regulations have also become more robust, with far more oversight and rules that continue to evolve every day. 


Maurice: Creators are getting savvier at knowing what their value is. They can typically come up with a formula that justifies their cost. The deals have become way more structured and complex. In return, agencies and brands have had to keep up and make sure that they’re giving creators offers that aren’t offensive. 


FTC guidelines are also super important now. I mean, Snoop Dogg was sued for posting a meme on his Instagram without someone’s permission. It was a funny meme and he’s being sued for $150,000. They seriously crack down on it.


The Future of Creator Marketing


Of course, as creator marketing has gotten more structured and regulated, there’s been concern over it losing the novel appeal it originally had. According to some, the “influencer bubble” was supposed to pop quite a while ago.


Clearly, that hasn’t happened. The creator industry continues to be kept alive and thriving by the emergence of new platforms. Even consumer habits have changed to become more receptive to creator marketing. The pandemic, for example, spurred an uptick in online shopping and time spent on social platforms. 


Maurice: I would say we haven’t even seen the peak of creator marketing. It’s actually becoming more prominent and popular as platforms continue popping up. 


Tik Tok is relatively new but it created a whole new breed of creators. And if we think that it’s going to end at Tik Tok, that’s silly. Clubhouse is coming up. Stereo is coming up. There’s still room for creators to exist on other platforms. The deals are bigger, more complex, and they’re making more money now than ever. It is definitely not a bubble. 


As long as there are products and platforms, people are going to engage with creators.


Ultimately, the growth of creator marketing has been driven by change itself. The evolution of content styles, audience demographics, and influencer status all contributed to an era of creator marketing that prioritizes authenticity and autonomy. 


To tap into the power of creators, brands will have keep up with that changing landscape and be willing to defer to the experts. It’s not all about what the brand wants. Insights from agencies and creators who have that direct connection to audiences are needed for any partnership to work. 


Maurice: What we’re seeing now, especially from Gen Z and some Millennials, is that they crave content from authentic creators who look and act like them. The future of creators and creator marketing is diverse, inclusive, and not overly “salesy.”


To maintain relevance and truly get the most out of creator partnerships, brands and agencies must understand their audiences now more than ever and let creators have control over what they’re putting out there. Trust creators to make content that makes sense for their audience and ditch the strict brand guidelines.


Undoubtedly, a big part of the process will include finding great creators to trust but, luckily, that’s one thing that hasn’t changed.


Maurice: At the end of the day, a creator is really just someone who is a reliable source to their audience. If you have a niche, if you have a certain angle that you take, people are gonna follow you. Good creators are people who are authentic to their audience and consistent with their content. That has always remained true. I think it always will.


Below are some examples of pop-up kiosks by big-name brands that you can use as inspiration for your next creative experience marketing campaign. 


1. Kylie Cosmetics Initial Launch

Kylie Cosmetics first offered products in-person via pop-up stores.


When Kylie Cosmetics decided to start selling products in brick-and-mortar in addition to her online platform, the company started with pop-up stores. This allowed the brand to introduce a new way of shopping and provided new opportunities to introduce new product lines. Kylie Cosmetics has also used kiosks to launch its clothing line which includes hoodies and lingerie with Kylie Jenner’s face and name. 


2. CÎROC Sounds of Summer

CÎROC used a pop-up experience to introduce its limited-edition Summer Citrus.


With some help from NVE, CÎROC showcased its new, limited-edition beverage via mobile pop-up experiences. Instead of just relying on traditional kiosks, this campaign included a street pop-up kiosk in the form of a drink truck. This event took place at the UNKWWN retail shop in Wynwood, parking the branded drink truck on the basketball court. This positioning maximized the exposure of the launch, helping attract new customers and brand loyalists alike. 


This event highlighted a creative experience for pop-up marketing, thanks to the inclusion of a branded boat. It also showed the benefits of incorporating celebrities and performances into a pop-up campaign. The event included American rapper Swae Lee performing atop a branded yacht on the Miami River. 




3. Yahoo! Mail’s Pop-Up Arcade

Yahoo! Mail promoted its new features with a pop-up arcade.


Yahoo! Mail enlisted the help of NVE to create a pop-up arcade. This was the brand’s way of highlighting the new features on the Yahoo! Mail 6 platform. 


The “Upgrade Arcade” included various games, each of which highlighted at least one of the new features of the latest version of Yahoo! Mail. One highlight was Simply Sorted, an oversized Plinko that let guests win tickets. They could then redeem those tickets for prizes. 


4. Pantone Café

Pantone had a pop-up café during Paris Fashion Week.


Pantone is known as the industry standard for colors. The brand took a unique approach to promote itself during Paris Fashion Week with a pop-up café. This park pop-up kiosk offered food and drinks that came in vivid colors. Those vivid colors are the same ones that the brand was known for. On top of that, each food or drink was labeled with the Pantone color number that corresponded to the shade. This was a creative way to highlight the brand’s bold colors in an unconventional way – all while at an event that received worldwide attention. 


5. BarkShop Live

BarkShop’s pop-up kiosk gathered data and offered another way for customers to buy.


BarkShop doesn’t have a physical location as it primarily runs a dog toy subscription box. It offers items for pets, including toys, treats, and goodies. BarkShop’s pop-up kiosk highlighted how even digital brands can use a pop-up campaign to reach a wider audience. The shop was in the Soho neighborhood of Manhattan and was pet-friendly. 


The brand encouraged people to bring their dogs that then wore tech-equipped vests. The tech then made toy recommendations. BarkShop took an interesting approach, as shoppers still had to order and have items delivered to their houses – there were no physical products for sale. But it worked well and provided a unique brand experience. It also gave the brand insight into the idea of creating physical locations in the future. 


Pop-up kiosks are versatile, low-risk, and a great way to grow your brand visibility. They also let you test new stores or products, gather data, and boost engagement to improve customer loyalty. 


If you’re interested in adding a pop-up kiosk for your next marketing campaign, then contact NVE today to start planning a creative experience strategy.

Inside the house, guests enjoyed their close-up photo moment sitting on the 501® Day swing and checking out the custom fabricated timeline wall of Levi’s® history. Full vinyl mural walls of Hailey and Heron showcased the new campaign surrounding the iconic 501® jeans.

Performances were given on an orange stage with a floor-to-ceiling LED screen behind playing various content throughout the night. To elevate the orange theme further, the backyard was covered with cafe lights that glowed orange above.

PUMA and Journeys partnered with their newest sponsor, Lil’ Tecca, to bring this traveling bodega-inspired, Suede Market, to life! The exterior of the box truck was wrapped in a wheat-paste-style graphic to fit the bodega theme. An ice machine held twenty shoeboxes for guests and influencers to try on. Branded milk crates were provided as stools and a working coin-op kiddie ride made the perfect photo op.  


Stepping inside the fully branded box truck to the custom-built out “market” guests found faux refrigerator lined walls filled with PUMA footwear. The back sales counter was staged with Lil’ Tecca’s favorite candy, chips, beverage, and of course PUMA footwear boxes. A neon sign illuminated the back wall and LED tube lighting accented the ceiling and display cases. 

has quickly become the 'go-to' for events and marketing campaigns. With a vast range of designs, production, and management capabilities all housed in our 37,000 square foot creative studio, our team is equipped to handle any scale project. 


With the introduction of our custom fabrication department in 2013, we focus on building world-class experiences from the ground up.  From the conventional trade-show booth to pop-up stores, and mobile tours - we are where story meets experience.

When it comes to retail marketing: creativity is king. Unlike more ‘traditional’ in-store demo and promotional programs that only focus on moving as much product as possible (with little or no regard to your brands actual ROI); our wide array of creative retail marketing options offer an effective and innovative way to drive increased product trial, gain valuable consumer insights by city, region, and neighborhood - and help bolster your brand’s social + digital footprint  - simultaneously. Satellite Media Tours 

Want to dance to the beat of your own (branded) drum at Coachella,  or ride an actual  wagon with your brand’s name on it into Stagecoach? Maybe you want to get your products into one of the exclusive after-parties with your favorite musicians, celebs, media, and influencers?  We can help you make some beautiful music behi

We have always catered to those who aim to inspire, entertain, and enrich the lives of those around them. 


We firmly believe that seeing really is believing. In our 14+ years of doing this, we have found the most direct and impactful way to launch a product, project, or service is by designing innovative & immersive experiences that educate, inform, and inspire guests, while allowing them to get a peek inside your world, through their own lens. This helps us keep our brands, artists, and consumers (and the communities they share) intimately connected. This creates memories and emotional connections that last long after the event has wrapped.


 Using both traditional and new-age strategies; we have a proven track record of launching, re-inventing, and sustaining content, campaigns and experiences that break boundaries, change industry standards, and push the world forward. 


We aren't just another “experiential agency”. 

We are experience architects. We build better brands.  

nd some of the world’s biggest stages. Editor Desk Sides  

We design tools, campaigns, and one-of-a-kind experiences that break boundaries, change industry standards, and push the world forward. We help already iconic brands and artists remain category leaders by creating effective marketing programs designed to inform, inspire, and uplift their communities; and help to catapult industry innovators into household names by finding their golden purpose, packaging it in a way that can’t be ignored, and then making it known far and wide. 

STUDIO SEVEN CONSULTING creates interactive experiences where music, technology, imagination, and pop-culture collide. 

With an impressive array of content, campaigns, events, and product launches for industry titans like Milk Makeup, RXBAR, Equinox, Whole Foods, Playboy, and Microsoft just to name a few; alongside album launches for artists like Lizzo, Bakar, Ben Abraham, Liza Owen, Tayla Parx, Willow Kayne, and many more already under our belt; we have become the premiere agency for good brands, artists, and creators who seek to to build better tools, systems, and strategies to truly take their projects to the next level. While each and every project is a little different (just how we like it) - we always strive to help our clients connect more directly with their target audiences through content, campaigns, and experiences that are empowering, proven, and human. 

Founded in 2007 and with deep roots in the CPG, Music, Entertainment, and Tech spaces specifically; we are autonomous global collective of marketers and creators with passion for creativity and results. We are NOT just another experiential agency. We are growth partners, brand accelerators, creatives, dreamers, and doers. We build custom solutions to solve any problem, and act as a natural extension of our clients internal teams to provide first-in-class service and support at every stage of a projects development and execution. In short: By curating everything, we have to force nothing. And it shows….

By taking a proactive, results-driven approach and working quickly and creatively to meet, maintain, and exceed the demands of a rapidly evolving audience, we keep creators, artists, and their communities connected in direct, meaningful, unexpected, and authentic ways. 

Ideation +

StrategyBy shifting the paradigm of how brands and creators connect with, market to, and promote their products, services, and projects to  - we believe we will be able to find better-aligned and elevated ways to tell our brand stories by asking our communities to tell theirs - which will inform much of the content and experiences that we create.  

Creativity +In addition to acknowledging and addressing the many obstacles COVID-19 has put in all of our paths (and providing informative, inspiring, and uplifting  content about how we will overcome those obstacles),  we aim to create actionable plans that our clients can use to positively affect the communities they are a part of. 

DimensionIdentify who we are trying to reach with your products, services, or project.  What do we know about these people? What do we not know? Why would they choose your product over a competitor’s?  By identifying and coordinating appropriate partnerships, projects, and promotions, our goal is to create the tools you need to effectively get your message across to who needs to hear it. In addition to turning to our communities to help inform, curate, and create much of the content itself, we will have clear CTA’s around customers nominating people, places, and things that should be  highlighted, celebrated, and given a helping hand to. To us, this helps to keep the world moving forward to a better tomorrow. 

Want to live out your Food Network-loving dreams and create your own branded food truck for a cook-off for the ages? We can help you rent trucks, pull permits, find staffing, get supplies, brand, wrap, sign, seal, and deliver your products, services and meals on four wheels faster than you can say sushi burger. 

We help good brands and creators effectively share their stories by first asking our communities to share theirs. 

Food Trucks + Pop-ups  Music Festivals Product + Brand Films  We offer truly turn-key and data-driven event and experiential solutions to inspire, educate, and ignite the imaginations of audiences from start to finish. 

-KARSTEN CH’IENWe transform environments into experiences that move people emotionally. We specialize in events that are fluid and impactful, creating powerful, positive memories that move the needle. 

Events  offer a rare opportunity for us to communicate a mission or vision, showcase the latest  products, projects, or services - and are a place where imagination, technology, and emotion should  collide. Most of all, it’s a place for us to allow our guests to become fully immersed into the brand or artists culture and lifestyle;  while simultaneously creating and/or sustaining a space for it in the lives of their customers.From ideation to strategy, fabrication and finally execution; our team has extensive experience in crafting moments that last a lifetime. We work closely with our clients to bring their visions to life and invite our guests to see the world in exciting new ways. Our immersive brand experiences are born from inspired ideas and meticulous logistics. Much more than just strategists - we are cultural engineers with our fingers on the pulse.

Production +We will work with each brand’s respective teams to conceptualize and create  appropriate content and campaigns that satisfy ongoing marketing and promotional needs,  while also effectively and compassionately addressing the impacts COVID-19 has had on everyone. 


To us, events and experiences are much more than just a way to launch a product or garner some headlines in the social pages - they are a means to create a truly authentic emotional connection between a brand or artists and their community .

Social + 

Digital Media Moments 

Once we have uncovered the answers to what is the true driving force behind what you are trying to build (and a conceivable timeline to get you there), our team will begin the strategy and planning process to ensure we have a clear parallel path to success that is tangible and results focused. 

Studies have shown that consumer brands have approximately 3.3 seconds to create a connection with a potential customer while they are scrolling through their social feeds. 9 times out of 10 - the way in which the branding, products, messaging and imagery is communicated and presented on those social platforms is what that connection is based on - long before any brand loyalty can be developed or purchases made. 

In today’s media landscape, the content shared online paired with being able to effectively reach and engage with core audiences can truly make or break a brand. We take special care to create social media photo moments that engage, inspire, and elevate. 


Today’s consumer doesn’t just buy into a brand, they join it. This is why the most effective graphics and ad campaigns are often the simple ones:


Easy to understand, and impossible to ignore.

Consistent collaboration between our clients, designers, and creatives allow us to design, deliver, and distribute effective tools, stories, and touchpoints that build better, faster, and stronger brand-to-consumer experiences.  We help brands tell their story in ways that drive lasting engagement.


We start by creating compelling stories that inspire, entertain, and enrich. Then, we create and implement tools, systems and strategies to engage the right people, at the right place, and at the right time. When a customer aligns with your brand's values, they add their voice to your narrative. They become more than a consumer, they become a passionate brand ambassador.



People will talk. Let’s give them something to talk about.     New Album + Artist Releases   

Our syndicate of PR consultants have decades of experience and a unique grasp of exactly how a product, person, or place could be positioned in a such a way as to help push the world forward, break records, and change industry standards. CPG Product + Brand Launches

They know how to showcase what’s hot, minimize what's not, and most importantly- how to craft and deliver a story worth telling in order to grab headlines, and gain market share.

They say a picture is worth a thousand words. By that math, you can only imagine what a fully interactive branded environment must be worth. Shared  experiences are what keeps us connected us to our communities - which is why we take a unique approach to incorporating your branding and themes into all things environmental design. 


Strategy Development “Studio Seven helped us manage our launch, and brought energy and ingenuity to our field marketing, experiential, and digital marketing efforts. I trust them implicitly to create compelling, multi-channel brand experiences for consumers.”


“Bhakti engaged with Studio Seven for a sampling campaign in NYC for our new Sparkling Tea line. Thom Vest and his team were integral in managing everything from hiring the street team to creating the props and overseeing the day to day logistics for this 2 week “blitz.”  We were thrilled with the analytics we received, and their overall ownership of the program which was a massive  success for our brand.”

Visual Identity



Color & Type

Research & Insights


Without the element of emotional connection that agencies like this help foster between brand and consumer, you may as well throw in the towel.


Tone & Messaging

Information Architecture



As the world becomes increasingly digitally integrated; crafting unique experiences that foster genuine emotional connections between brands, artists, and their communities has never been more important. 


We work across multiple mediums, platforms, and disciplines to ensure that the final look, feel, and experience always rings true to the person place or thing the event is being held for- even as the key messages and subject matter changes. 


From concept and coordination to final cut and delivery - our incredible team of content creators includes award winning writers, directors, animators, producers, and creatives that can help your team generate strategically sound and visually stunning film and video content that is second to none. 

Our team has managed every aspect of music video shoots for some of today's best and brightest artists. From wardrobe and prop styling to voice overs, directors, final edits to craft service; we have the tools, systems, and people to realize your creative vision and deliver something truly special to fans and followers. 

Our team can help craft beautiful and meaningful brand and product focused short  films - something that has become an increasingly popular practice in recent years. Stunning visuals, original scores, and top notch editing capabilities let us create media that allows audiences to truly be transported and see the world from your brands lens. In addition to video content with a more direct message or purpose, we also have access to dozens of uber-talented artists and creatives who can help you craft something wonderfully weird and wacky. From claymation to stop-motion, animated shorts and much more. If you can dream it - we can do it.  

In addition to video content with a more direct message or purpose, we also have access to dozens of uber-talented artists and creatives who can help you craft something wonderfully weird and wacky. From claymation to stop-motion, animated shorts and much more. If you can dream it - we can do it.  


Let our team help design turn-key strategies, scripts, and schedules that most directly put you into the path of your potential customers. Once we have identified your core needs and priorities and chosen the means, mode, and vehicle best suited to your needs; our team can start serving up flights, bites, coupons or samples of your products to happy customers in exchange for info-capture, social engagement, and more. 

Want to get your products and services into the hands of qualified customers? We can put together turn-key promotional and sampling teams to fit your needs and budgets. So you got the big retailer - that’s great! Now you have to figure out how to manage sell-through so they order again, right?  We got you. We have been working with major retailers nationwide to disseminate  coupons, promote new products, design end cap and POS displays - you name it, we probably do it.   Want to make a great first impression to potential buyers, or take your show on the road to reach new audiences and open new markets? Our team can help you design a stunning and functional booth to suit your needs, or help you customize a pair of branded wheels so you can put the pedal to the metal and hit the road, Jack (or Jill). Demo Teams 

In-store + 

Retail Partners Tours + Tradeshows

Our Services

What We Do


Editorial placements are what we’re known for at Bolt Public Relations.


Bolt is a team of enthusiastic PR pros who work for impactful media results.


From ABC World News Now, E! News, The Ellen Show, Good Morning America and the TODAY Show, to Entrepreneur, Fast Company, New York Times, and the Wall Street Journal, to regional media throughout the country, to niche trades and journals, our clients earn top-tier placements in magazines, newspapers, blogs and broadcast news nationwide.


In addition, our Public Relations services include:

  • Key Messaging Development

  • Press Releases & Press Kits

  • Media Pitching

  • Story Development

  • Media Training

  • Press Tours

  • Publicity Events

  • Product Launches

  • Interview Coordination

  • Product Seeding

  • Expert Sourcing/Thought Leadership Positioning

  • Content Marketing


Our digital marketing team conceptualizes, strategizes, and executes digital and social media marketing campaigns for a wide variety of clients. Furthermore, we combine traditional media relations strategies with new media channels to amplify your message across every available communication channel.


Our team has managed digital marketing programs for organizations large and small. Our expertise lies in creating and executing strategies on Facebook, Instagram, LinkedIn, Pinterest, Twitter, Yelp, and YouTube, as well as paid social and paid search campaigns, organic SEO strategy and implementation, digital content marketing and more. Also, behind every post, picture, placement, blog and tweet is a strategy to drive qualified traffic to your website.


In addition, we leverage the best SEO tactics and track your website analytics to evaluate how our efforts are performing for you. Above all, digital marketing is all about reaching new fans, engaging current followers, and driving your bottom line.

Want to see us in action? Then, follow us on FacebookTwitter, and Instagram and join in on the conversation!


Our Digital Marketing services include:

  • Social Strategy Development

  • Social Content Planning, Development and Execution

  • Community and Online Review Management

  • PPC Management and Execution

  • Influencer Outreach, Negotiation, and Coordination

  • Email Marketing

  • Website Design and Development

  • Graphic Design

  • Blog Content


So, you want to be the talk of the town. With strategy, creativity, and enthusiasm, we create memorable, press-worthy events. In other words, from Yelp Elite Events to VIP celebrations to private media tastings and tours to fashion shows, our team has the experience and know-how to create credibility and excitement around your brand, established or new. Now, contact us to learn more and let’s get creative!


Our Events services include:

  • Event Strategy and Planning

  • Tradeshow and Conference Research, Coordination and Representation

  • Attendee Targeting, Outreach and RSVP Management

  • Vendor Coordination and Logistics

  • Speaking Opportunities

  • Awards & Recognition

  • Launch Parties

  • VIP Preview Parties

  • Media Tastings and Private Events

  • Celebrity Gifts/Swag Bags

  • Sponsorship Activations

  • Onsite Coordination

  • Collateral Development

  • Red Carpet Management

  • Event Promotion via Publicity, Direct Outreach, Social Media and More!


Partnership coordination, sponsorship solicitation, charitable outreach, and so much more. In other words, we’ve helped clients partner with Fortune 500 companies, sign on major brand sponsors for events, and cross-promote with international nonprofits.


Moreover, our clients have partnered with schools and education foundations to give back, hosted contests to reward deserving community members in need, and aided in worldwide efforts during times of crisis. Therefore, whatever your goals, we leverage our expertise and connections to get your brand into the community in an impactful and meaningful way.


Our Brand Engagement services include:

  • Strategic Partnerships

  • Community Events and Activations

  • Philanthropic and Cause Marketing Initiatives

  • Ambassador and Spokesperson Engagements

  • Cross-Promotions and Referral Relationships

  • Loyalty and Referral Program Strategies


At Bolt PR, we work with a wide variety of industries and we know that organizations across every industry, at one point, will need help developing messages to communicate with stakeholders during a time of crisis. With that, our team of crisis communications counselors bring a smart, objective voice to the table to help our client-partners communicate honestly, sincerely and directly with their audiences.


Furthermore, from coordinating press conferences and developing speeches, to crafting prepared statements and interview talking points, to disseminating internal communications to employees and investors, and developing standards and protocols, the Bolt PR team is skilled at thinking through every angle and channel to ensure the right message is conveyed at the right time to the right people. So, there is no one-size-fits-all solution when it comes to resolving a crisis.


Upon discussing your needs, we will identify the best course of action for you. Bolt PR’s crisis communications services are all performed in-house.


In addition, our Crisis Communication services include:

  • Plan – determine course of action, timeline, and spokespersons

  • Protocols – develop protocols and policies to keep all stakeholders informed of the communication process and key contacts

  • Collateral – develop letters, press statements, employee and investor communications, speeches, talking points, etc.

  • Communicate – evaluate and execute on the best channel(s) to convey your messages




Contact Us

Ready to Be Known?


Bolt PR is an award-winning public relations and social media management agency in Orange County, CA, Raleigh, NC, Dallas, TX and Pittsburgh, PA.

  • About Us

  • Services

  • Results

  • Blog

  • The Process

  • From discovery to delivery, we follow a very deliberate process for achieving your desired results. We discover your ‘Single One Thing’ by asking pertinent questions, then we take the information gleaned and carefully craft a strategy that will drive customers to your brand and grow your business. That’s why we’re here, isn’t it? Let’s get started

  • Contact


Located in: Orange County, CA, Raleigh, NC, Dallas, TX and Pittsburgh, PA.


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