The ask: Studio Seven Consulting was contracted by Atlantic Records to coordinate and execute a launch party for artist Lizzo and her new single, "Juice". 

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The answer: Our next step was to design a full-service campaign that included everything from PR to POS design that helped the brand to stand out amongst other seltzers in a very competitive market, and clearly express its premium nature, benefits, and other unique qualifiers in a way that felt fun and exciting to the predominately female market across the midwest and beyond. The campaign deliverables included various Retail POS, end-cap, and Packaging design, Creative Direction and Delivery of multiple Advertising campaigns (across OOH, Digital, and Video), as well as PR. Social Media, and overall branding & strategy consulting. 

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The results speak for themself, with PRESS in a top-ten position in their category. In the midst of our campaign Constellation Brands, the largest beer import company in the US, acquired a minority stake in PRESS. 

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"Not only were we able to craft a premium beverage campaign that embodied our own health values, but we also helped to create bold packaging, POS,  and a beautiful customer experience start to finish. Both playful and distinct, PRESS is sure to stand out on the shelf.”

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- Parker Reddington

   Lead Project Designer