PRESS Premium Alcohol Seltzer
SERVICES: PR, Packaging & POS Design, Creative Direction, Advertising, Social Media, Branding & Strategy.
The ask: Studio Seven Consulting was tasked with creating a national, turn-key campaign across nearly all of our service categories to elevate all existing assets and enhance overall brand awareness of PRESS Premium Alcohol Seltzer across all appropriate channels and platforms. This campaign came with tight deadlines and a huge list of deliverables, but was a joy to work on and allowed our team to flex both our creative and project management muscles in order to meet its many challenges along with each milestone on time, and on budget.
The answer: Our next step was to design a full-service campaign that included everything from PR to POS design that helped the brand to stand out amongst other seltzers in a very competitive market, and clearly express its premium nature, benefits, and other unique qualifiers in a way that felt fun and exciting to the predominately female market across the midwest and beyond. The campaign deliverables included various Retail POS, end-cap, and Packaging design, Creative Direction and Delivery of multiple Advertising campaigns (across OOH, Digital, and Video), as well as PR. Social Media, and overall branding & strategy consulting.
The results speak for themself, with PRESS in a top-ten position in their category. In the midst of our campaign Constellation Brands, the largest beer import company in the US, acquired a minority stake in PRESS.